1x2 Network and Playtech Partner Up Through a Major Distribution Deal

1×2 Network has signed a major distribution deal with one of the industry’s most renowned game developers, Playtech.

This deal will see titles such as Rainbow Wilds and Blood Queen by Iron Dog Studio and 1x2Gaming’s Faerie Nights and Sinister Circus go live together with 600 of the Playtech’s most popular titles, developed in their in-house studio and third-party partners.

Management from 1×2 Network says that they are thrilled about partnering up with Playtech and that they are happy about integrating titles from their 1x2Gaming and Iron Dog brands into the supplier’s Open Platform. They are looking forward to seeing their games available to more players in more markets.

Expanding Accessibility

“Playtech is a titan of the industry and we are thrilled to have integrated content from our 1X2gaming and Iron Dog Studio brands into its powerful Open Platform. The partnership will make our games available to more players in more markets than ever before, while further establishing our position as a leading game developer in core jurisdictions such as the UK, Italy and Malta. It is also testament to the quality and popularity of our content,” Kevin Reid, Chief Commercial Officer of 1X2 Network said.

Representatives from Playtech say that they value quality over quantity and that they are thrilled to be able to offer their operator partners games from 1×2 and Iron Dog brands.

“We take a quality over quantity approach to the games we offer via the Playtech Open Platform to ensure that the third-party developers we integrate deliver the same quality player experience as our own titles. 1X2 Network certainly meets that brief and we are thrilled to be able to offer our operator partners games from its 1X2gaming and Iron Dog Studio brands. They are a great addition to the POP portfolio and I am in no doubt they will be a big hit with our partners and their players” James Frendo, Casino Director said.

More on the Isle of Man-Based Brand

Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, the supplier is a giant in its own right.

It also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single .

Source:

“1X2 Network Secures Playtech Partnership”, 1x2network.com, October 22, 2019.