SoftSwiss Bolsters Its Aggregator Platform with BetGames

SoftSwiss has further expanded its aggregation platform by striking an agreement with BetGames, a renowned provider of unique live dealer betting content. The latest partnership is mutually beneficial, representing a landmark event for both companies on their road to global growth.

Operators that take advantage of the SoftSwiss Game Aggregator, which currently unites more than 16,000 titles, will get access to the striking line-up of engaging products, including the popular War of Bets and the recently launched Instant Lucky 7.

Mutually Beneficial Partnership

SoftSwiss Game Aggregator, which sured a staggering €10,000,000,000 in total wagers in July, has become richer by one more provider of live dealer solutions.

The newest collaboration represents one more step toward meeting the current trends in the industry as more and more operators clearly give preference to iGaming suppliers with the most diverse portfolios when choosing their providers. In addition to a wide range of engaging live casino products, BetGames also offers an impressive set of in-house player engagement tools, including lucrative Cashback and Bonus features, designed to attract new and retain existing patrons.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments:

“This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.”

Setting New Online Casino Industry Standards

Over the recent months, BetGames has done a great deal of work to expand its global reach and strengthen its presence in multiple regulated markets. It’s safe to say that the company had a strong focus on the UK, acquiring several UKGc licenses to offer a broader spectrum of services and products to local operators.

Commenting on the latest deal with Softswiss, Yury Mikhaylov, VP CIS at BetGames, said:

“Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.”

The Game Aggregator was named the Aggregator Platform of the Year at the prestigious EGR B2B Awards in 2022 and 2023. Currently, it offers products made by more than 190 top-tier software developers. One of the recently ed providers is Livespins, a social streaming platform, which is very popular among players in different countries.

Source:

“Game Aggregator Enhances its Portfolio with BetGames”, softswiss.com, September 19, 2023.