Altenar Expands Balkans Influence with Strategic Partnership with Magic Bet!

Altenar, a distinguished sportsbook and iGaming software provider, has entered into a strategic partnership with Magic Bet, a prominent operator based in Bulgaria.

The agreement signifies a milestone in the iGaming landscape, as Altenar looks to integrate its industry-leading products into Magic Bet’s platform, solidifying the latter’s reputation as a key player in Bulgaria.

Online Integration

The partnership, initially focusing on online platforms, will see Magic Bet incorporating Altenar’s innovative technology. This integration promises an enriched gaming experience for Magic Bet’s s, featuring a diverse portfolio that includes Virtual Sports and an engaging Bonus offering.

Even though the deal will be limited to Bulgaria in the beginning, the collaboration sets the stage for Magic Bet’s growth beyond its borders. Altenar’s global expertise is set to help Magic Bet refine its odds offerings and enhance risk management, with aspirations to establish the brand as a leading sportsbook not only in Bulgaria but also in the broader Balkans region.

2024 Momentum

This strategic alliance adds another feather to Altenar’s cap, marking a successful start to the year 2024. It aligns with Altenar’s broader strategy of forging partnerships with operators worldwide, expanding its footprint across multiple regions, and contributing to the evolution of the iGaming landscape. The collaboration between the two brands reflects the industry’s dynamism and the continuous quest for innovation and excellence.

Panagiotis Lantzas, Manager at Altenar, said: “Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree a deal with Magic Bet, one of the space’s leading operators. Magic Bet has some ambitious plans ahead and, with our cutting-edge technology, the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them.”

Plamen Dzhedzhev, CEO at Magic Bet, said: “Altenar has a reputation for world-class technology and we are excited to be going into 2024 with this deal signed. This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers.”

Source:

”Altenar expands Bulgarian offering with Magic Bet sportsbook partnership”, europeangaming.eu, January 2, 2023.