Meet Mikael Franzén and Lovisa Ekman, Svenska Spel's Veterans In New Positions!

Svenska Spel is undergoing significant changes in its group management, marking a new era of innovation and progress in responsible gaming, data-driven strategies, and technology.

Introducing Visionary Leaders

Mikael Franzén and Lovisa Ekman are at the forefront of this transformation. Franzén, known for his expertise in IT, is taking the helm of the Gaming Responsibility & Data-Driven Transformation unit. Meanwhile, Ekman, recognized for her skills in corporate IT, is stepping into the role of Head of IT.

Svenska Spel is deeply committed to maintaining trust and integrity in gaming. Franzén’s team will focus on enhancing player trust, transparency, and ethical standards in the gaming industry.

With Ekman leading the IT department, Svenska aims to harness the power of data for valuable insights and operational improvements. This data-driven approach will drive innovation and efficiency across the company’s technological landscape.

The strategic restructuring is geared toward driving positive change and progress. By ensuring regulatory compliance and embracing innovation, the company is setting new standards in gaming management.

Embracing Innovation for the Future

As Svenska Spel embarks on this transformation journey, stakeholders can expect a wave of innovation and growth. The company’s focus on responsible gaming and technological advancements paves the way for a brighter future in gaming management.

With visionary leaders and a data-driven approach, Svenska Spel leads the way towards a more transparent, ethical, and technologically advanced gaming industry.

Erik Strand, president and CEO of Svenska Spel, added: “I am very happy to welcome Mikael Franzén and Lovisa Ekman in their new roles. They are responsible for important areas in our work to ensure that Svenska Spel enters the future as a continued strong and competitive group. Mikael and Lovisa are also experienced leaders who are appreciated by both employees and group management.”

Source:

”Svenska Spel Strengthens Management Team”, europeangaming.eu, March 22, 2024.