Bragg Gaming Integrates Kero Sports' Micro-Betting Products into its Platform

Bragg Gaming Group, a leading iGaming content and technology solutions provider, has announced a groundbreaking partnership with Kero Gaming, a pioneer in micro-betting technology. This collaboration marks the first time Bragg Gaming is incorporating a full suite of sports betting options into its Bragg HUB content aggregation platform, reflecting a strategic move to expand its offerings in the sports betting sector.

As of August 1, 2024, this partnership signifies a significant development in the iGaming landscape, as Kero Gaming brings its comprehensive suite of sports betting products to Bragg’s platform. Kero is known for its innovative approach to sports betting, offering data feeds, products, and services that cater to the ever-evolving demands of sports enthusiasts. By integrating these offerings into the Bragg HUB, Bragg Gaming is poised to enhance its sports betting portfolio, providing bettors with more engaging and dynamic experiences.

A Game-Changer in Sports Betting

Kero Gaming’s platform is a one-stop shop for sports bettors, integrating in-play betting markets, live chat, and live streaming. This allows s to watch games, place bets, and interact seamlessly. Kero’s proprietary recommendation engine uses advanced algorithms to present personalized and contextually relevant markets, creating a casino-style sports betting experience. This approach allows s to bet on a diverse range of markets at any point during a match, providing a dynamic and interactive experience that keeps players engaged.

Tomash Devenishek, CEO of Kero Gaming, expressed his enthusiasm for the partnership: “Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering. Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner.”

The integration of Kero’s suite of sports betting products onto the Bragg aggregation platform not only enriches the platform but also aligns with Bragg Gaming’s long-term goal of becoming a preferred turnkey solutions provider in the global iGaming and sports betting industry.

Expanding Bragg’s Aggregation Platform

The Bragg HUB platform is renowned for its comprehensive offerings, including the Bragg Remote Games Server (RGS), which houses games developed in-house and exclusive third-party games through the Powered By Bragg program. With Kero Gaming’s integration, the platform further solidifies its position as a leading content delivery solution in the industry. Additionally, the Bragg HUB features the market-leading Fuze™ marketing and promotional toolset, which provides automated bonusing, free bets, odds and profit boosts, cashback, tournaments, and a variety of other tools for iGaming operators.

Ivica Jovanovski, Head of Aggregation at Bragg Gaming Group, commented on the partnership’s potential: “We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time. We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally.”

The Fuze™ toolset is a cornerstone of Bragg’s offerings, including an AI-powered Game Recommendation System, Flash Jackpots, Game-based leaderboards, tournaments, and quests. These features are designed to enhance player engagement and provide iGaming operators with the tools they need to attract and retain customers effectively.

Licensed and operational in multiple regulated markets globally, including the U.S., Canada, United Kingdom, Italy, and many more, Bragg Gaming continues to set industry standards in delivering cutting-edge solutions and engaging gaming experiences.

Source:

Bragg Gaming Onboards Kero Sports Micro Betting Product to Sportsbook Aggregation Suite, bragg.group, August 1, 2024.