Groundbreaking Partnership Brings New Gaming Experience to Kentucky
December 9, 2024 Marija D
Aristocrat Interactive has entered into a five-year agreement with IGT Global Solutions Corporation (IGT) to deliver its renowned NeoGames Studio iLottery content to the Kentucky Lottery starting in 2025. This collaboration introduces a dynamic collection of games tailored to meet the unique preferences of Kentucky players, further enriching the state’s lottery offerings.
Through integration with IGT , Kentucky Lottery’s iLottery system provider, Aristocrat Interactive will roll out a variety of its most acclaimed games. NeoGames Studio, known for its award-winning eInstant games, has been recognized globally for its cutting-edge artwork, engaging animations, and consistent high performance. This innovative content aims to captivate players while ing state-led educational initiatives.
Kentucky Lottery’s Commitment to Player Engagement and Education
Kentucky Lottery President and CEO Mary Harville emphasized the importance of enhancing player experiences as a core mission. “The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do,” Harville stated. She highlighted how the partnership with Aristocrat Interactive aligns with the Lottery’s mission to fund scholarships and grants for Kentucky college students and families.
Since its inception in 1999, the Kentucky Lottery has contributed over $5 billion toward scholarships and grants. This latest initiative aims to sustain and grow these efforts, ensuring students across the state continue to benefit from educational opportunities funded by the Lottery’s revenues.
Aristocrat Interactive’s Managing Director of iLottery, Chris Shaban, expressed enthusiasm for the partnership, calling it a significant step for the company. “We are excited and proud to be able to bring our eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders,” Shaban stated.
He also underscored the company’s dedication to delivering innovative and engaging lottery content that aligns with customer needs and generates revenue for meaningful causes.
Win Win Collab
The agreement with the Kentucky Lottery follows Aristocrat Interactive’s recent collaborations with the Georgia and Pennsylvania lotteries. With this addition, Aristocrat Interactive now operates in eight U.S. lottery markets, including four of the nation’s leading per capita iLottery programs. This expansion demonstrates the company’s growing influence in the U.S. iLottery landscape, reinforcing its position as a key player in the industry.
This partnership not only strengthens Aristocrat Interactive’s foothold in the U.S. market but also promises to elevate the gaming experience for Kentucky Lottery players. By blending innovative game content with the Lottery’s established commitment to education, the collaboration ensures mutual success for all stakeholders involved.
Source: ”Aristocrat Interactive iLottery Expands Footprint with the Kentucky Lottery Corporation”, Aristocrat Interactive. December 05, 2024.
This collaboration between Aristocrat Interactive and the Kentucky Lottery seems like a great step forward! It’s exciting to see innovative gaming options being introduced while also ing such an important cause like funding scholarships. Looking forward to seeing how these new games resonate with players in Kentucky!