Playson Strengthens Presence in Canada and more with Light & Wonder Partnership

Playson, a prominent digital entertainment supplier, has entered into a strategic agreement with Light & Wonder, significantly broadening the distribution of its gaming portfolio across multiple international markets.

Expanding Reach Across Key Markets

Through this collaboration, Light & Wonder’s extensive network of operators in the UK, Canada, and Latin America will gain access to Playson’s diverse selection of games. This expansion will allow a wider audience to experience the supplier’s innovative releases.

Last month, Dazzletag Entertainment Ltd from the UK became the first operator to integrate Playson’s titles under this deal. Players across its casino brands can now access games like SUPERCHARGED CLOVERS: HOLD AND WIN and 3 POTS RICHES: HOLD AND WIN, further increasing Playson’s market penetration.

Light & Wonder operates a widely recognized content marketplace that serves some of the largest gaming brands worldwide. The platform offers over 3,500 titles from various third-party studios, providing operators with access to high-quality, mobile-optimized gaming experiences. This partnership aligns with Playson’s long-term growth strategy, ensuring its games remain competitive and adaptable to evolving regulatory landscapes.

The deal further cements Playson’s reputation as a respected content provider in the online casino sector. With demand for its engaging titles on the rise, the company is poised for continued expansion heading into 2025.

Key Industry Figures Weigh In

Blanka Homor, Sales Director at Playson, emphasized the significance of the agreement, stating: “Our deal with Light & Wonder is a major milestone in our strategic roap, as we embark on the next chapter of our global growth. This agreement expands our reach and allows us to deliver our appealing titles to new operators and players. The launch of our titles across Dazzletag’s two brands is a great start, and we are confident this relationship will further elevate our presence in the ever-evolving online casino space.”

Steve Mayes, Senior Director of Partnerships at Light & Wonder, echoed this enthusiasm, noting: “We are delighted to be working with such a highly respected digital entertainment provider and deliver their portfolio to our network. This strengthens our commitment to offering operators the best game releases available. We look forward to other successful launches in 2025, as we continue to our operators with diverse content.”

This partnership not only expands Playson’s reach but also reinforces its position in key markets, allowing operators to benefit from its growing portfolio. As demand for engaging and regulatory-compliant casino content continues to increase, this collaboration is expected to drive further success for both companies in the coming year.

Source:

”Playson signs agreement with Light & Wonder in global distribution deal”, playson.com, January 30, 2025.