Aristocrat Interactive Inks Six-Year iLottery Deal with Michigan Lottery

Michigan Lottery, confirming its position as a leading force in the U.S. iLottery space. The newly signed six-year contract—set to begin in July 2026—grants Aristocrat Interactive the opportunity to deliver its full suite of iLottery products and services to one of the country’s most established digital lottery programs.

The arrangement includes options for six one-year extensions beyond the initial term. It builds on a decade-long collaboration that began in 2014, when the Michigan Lottery first launched its iLottery platform in partnership with NeoGames, now operating as part of Aristocrat Interactive.

Full-Spectrum Digital Offering to Power Michigan Lottery’s Next Phase

Under the of the deal, the Michigan Lottery will gain access to eInstant games, draw-based titles, and additional content produced by NeoGames Studio™, the creative arm of Aristocrat Interactive. The lottery will also continue using the company’s established technology solutions, which include:

• NeoSphere for player management
• NeoDraw, a draw games engine
• NeoCube, a business intelligence suite
• NeoEngage, focused on customer and data experience

The agreement also includes the development of a new website and mobile applications via Gambyt, a software firm with expertise in the lottery, casino, and sports betting sectors. In addition, Aristocrat Interactive will manage CRM initiatives, customer , payments, third-party integrations, and compliance operations, while continuing to offer solutions for responsible gameplay.

Enhancing Public Benefit and Lottery Experience

Commenting on the new partnership, Suzanna Shkreli, Commissioner of the Michigan Lottery, said: “This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience, and drive incremental revenue to the School Aid Fund.”

She added: “Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services, and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space.”

Michigan was among the first U.S. states to introduce eInstant games, and it consistently ranks as a top performer in of total iLottery sales and sales per capita.

Strategic Growth Continues for Aristocrat

The Michigan contract marks Aristocrat Interactive’s second consecutive U.S. win for digital lottery services, expanding its iLottery customer base in North America to eight jurisdictions. The company also recently entered the Mexican market through a deal with Logifuture, signaling its growing international ambitions.

Chris Shaban, Managing Director of Aristocrat Interactive iLottery, highlighted the importance of the new agreement: “The Michigan Lottery is a trailblazer in the U.S. iLottery industry, and we’re proud to be a strategic partner for their business. This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers.”

Source:

“Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery”, aristocratinteractive.com Jun 4, 2025