Bally’s Corporation Introduces Bally Play Social Casino in Partnership with Ruby Seven Studios

Bally’s Corporation, a prominent name in the entertainment and gaming industry, is ing forces with Ruby Seven Studios to revolutionize its free-to-play (F2P) gaming offerings. This collaboration aims to deliver an enhanced online social casino experience through the launch of Bally Play.

Bally Play is set to provide an extensive catalog of online casino games, including popular options such as slots, table games, video poker, and bingo. This diverse range of games is made possible through partnerships with renowned casino tech providers like Wheel of Fortune and Sweet Spin.

Sina Miri, the Chief Product Officer of Bally’s Corporation, expressed the strategic importance of this launch: “As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino. Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players.”

Revamped and Ready for Action

Bally Play is undergoing a significant transformation after previously serving as an F2P platform for sports-related games. One notable initiative included a partnership with Minor League Baseball (MiLB) to offer Minor League Rundown, a free-to-play game, on Bally Play. Additionally, Bally’s extended its F2P offering through a long-term collaboration with the Cleveland Browns, enhancing its operations in Ohio.

Bally’s Strategic Partnerships for Enhanced Operations

In addition to launching Bally Play, Bally’s Corporation has recently secured a significant partnership to boost its operational capabilities. Last month, Bally’s entered an exclusive, multiyear partnership with OPTX, a leading casino management technology company. This agreement is designed to enhance guest experiences across Bally’s extensive portfolio of properties.

OPTX plans to utilize artificial intelligence to optimize Bally’s overall business operations. With a presence in over 70 operators across North America, OPTX brings substantial expertise and innovation to Bally’s Corporation. The partnership is expected to elevate the quality of service and operational efficiency within Bally’s establishments.

Embracing Technological Advancements

The collaboration between Bally’s and OPTX highlights a commitment to embracing technological advancements to stay competitive in the ever-evolving gaming industry. By leveraging AI, Bally’s aims to improve customer interactions and streamline various aspects of its operations, ensuring that guests enjoy a seamless and engaging experience.

As Bally’s Corporation continues to expand its gaming and entertainment offerings, the introduction of Bally Play represents a significant milestone in its growth strategy. The new social casino platform, developed in collaboration with Ruby Seven Studios, is poised to attract a broader audience and provide a gaming experience to both existing and new players. With the of cutting-edge technology from OPTX, Bally’s is well-positioned to enhance its market presence and deliver exceptional service across its properties.

Source:

“Revamped F2P social gaming product launched by Bally’s”. SBCAmericas. June 5, 2024.