BETER Expands Esports Reach Through Key Partnership with Playtech

Playtech, a global leader in gambling technology. This collaboration aims to integrate BETER’s dynamic esports offerings, including its renowned ESportsBattle tournaments, into Playtech’s platform, broadening access for Playtech’s operator partners and enhancing their esports betting capabilities.

The partnership will allow Playtech’s operator network to offer a rapidly growing demand for esports wagering. With a commitment to innovative and high-speed betting, BETER’s content is expected to bring a new level of engagement to Playtech’s platform.

ESportsBattle, BETER’s flagship esports offering, hosts over 35,000 monthly events across multiple sports, such as eFootball, eBasketball, and eHockey, with up to 50 betting markets per event. This extensive coverage is accessible 24/7, providing a seamless esports betting experience with an average margin of 7.5%, ideal for the fast-action expectations of esports enthusiasts.

Strategic Benefits for Both Parties

Gal Ehrlich, CEO of BETER, highlighted the importance of the collaboration with Playtech, describing it as a significant milestone for BETER. “This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access,” he stated.

Ehrlich noted that both BETER and Playtech share a dedication to providing high-quality entertainment and betting experiences that align with the interests of modern players. He emphasized that BETER’s esports offerings, particularly ESportsBattle, have set a benchmark in the industry and that this new partnership marks a promising step toward furthering their shared goals.

Playtech, which operates across over 20 regulated markets, has long been a leading force in gaming technology. The addition of BETER’s portfolio complements Playtech’s recent expansions, which include agreements to integrate content from other prominent providers like Sports Information Services (SIS). These collaborations illustrate Playtech’s commitment to diversifying its sportsbook offerings and strengthening its standing in the global betting industry.

Esports’ Rising Influence in Sports Betting

The growing popularity of esports has cemented it as a key segment within sports betting. Yori Arami, Playtech’s Vice President of Sports Commercial, expressed enthusiasm over the new agreement, underscoring the value BETER’s esports content brings to Playtech’s operator partners. “BETER has emerged as one of the leading providers for esports betting content, and we are pleased to be able to offer our partners its well-recognized ESportsBattle tournaments,” Arami stated. He further noted that esports is a high-demand vertical that Playtech is committed to strengthening, especially given the increasing preference among operators to offer captivating and immersive content.

This partnership also emphasizes the importance of curated, high-quality content that keeps s engaged and opens new revenue streams for operators. As BETER’s content integrates into Playtech’s network, operators can expect a tailored experience that aligns with current betting trends, appealing to a broad demographic of esports fans.

Chuck Robinson, Chief Revenue Officer at BETER, echoed these sentiments, highlighting how the partnership enables Playtech’s operators to meet the demand for esports and position themselves advantageously in a fast-evolving market.

Ongoing Growth and Future Collaborations

The integration with Playtech marks BETER’s continued expansion in the esports domain, following other recent agreements such as its partnership with 10bet to supply ESportsBattle tournaments, initially focused on eFootball and eBasketball events. These partnerships reinforce BETER’s strategy to expand its reach through collaborations with key players in the gaming industry.

As esports continues to grow in significance within the betting world, this partnership is expected to foster new opportunities and enrich the range of options available to both Playtech’s operators and their customers. By bringing BETER’s esports portfolio to Playtech’s extensive operator network, this collaboration sets the stage for broader advancements in esports betting, with both companies poised to maximize the potential of this popular and dynamic vertical.