Betfred and SG Extend Collaboration

After providing OpenSports in Pennsylvania, Betfred has extended their partnership agreement with Scientific Games Corporation (SG) and will include digital and retail sportsbook services.

These digital and retail sportsbook services are expected to be in Saratoga Casino Black in Colorado.

Although the OpentSports full retail solutions including the Self-Service Betting Terminals did launch in Saratoga Casino Black, Scientific Games’ digital services are expected to be released in time for the start of the new NFL season.

Until that happens, SG will contribute to Betfred’s operations in Colorado with their OpenPlatform.

Not so long ago, the operator signed a multi-year sponsorship agreement and became an official partner of the Denver Broncos. This is a great turn of events for Betfred, as they keep growing even more.

Expanding US Presence

The operator’s officials are thrilled about this deal as they look to expand their presence on the United States. They are fully confident that SG will help them achieve their goals and bring excitement to sports betting in Colorado.

Scientific , which recently expanded its presence in , believes that this is a great move for the company. It is very aware of how big Betfred is and is very honored to work for them. It will give everything it can to provide the operator’s customers with the best possible product and customer service in the United States. It is confident in its OpenSports platform, and believe that after Pennsylvania announcement the next stop is Colorado.

Mark Stebbings, Betfred Group COO, said, “OpenSports remains a core component of our U.S sports betting strategy. As we extend our presence across the U.S., the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology. We look forward to working with Scientific Games to bring exciting sports betting experiences to players in Colorado.”

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said, “Betfred are well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the U.S. Hot on the heels of our Pennsylvania announcement with Betfred, this is another huge vote of confidence in our OpenSports platform. We are committed to set our customers up for long term success in regulated markets, and we’re excited to to showcase our product and service capabilities in two U.S. states with Betfred.”

About Scientific Games

With the latest cutting-edge technology, the developer aims to bring their players state-of-the-art portfolio of gaming content. They offer a huge variety of games each bringing a unique experience. This led them to being one of the world’s largest corporations, providing their customers with the best service and experience possible. Transparent and efficient, Scientific Games value their customers’ trust as well as their security.

Source:

“Scientific Games Powers Sports Betting for BetFred in Colorado”, scientificgames.com, June 18 2020.