BetMGM Scores Big - Title Sponsor for Premier League Darts 2024

BetMGM, a prominent player in the world of online gaming, has secured a significant sponsorship deal with the Professional Darts Corporation (PDC) to headline the 2024 Premier League Darts.

This exciting collaboration marks a dynamic shift, with BetMGM stepping in as the new title sponsor, succeeding Cazoo.

Unveiling the Premier Darts Roadshow

This thrilling event promises a spectacular display of skill and competition, with eight exceptional players competing across 17 nights. The tour is set to crisscross the Rotterdam, Berlin, and Dublin. The climax of this darts extravaganza will unfold in London during the playoffs in May.

An impressive £1 million in prize money is up for grabs, enhancing the stakes and intensifying the competition. The lure of such substantial rewards ensures that each throw carries not just the weight of points but the promise of substantial financial gains.

The collaboration between the PDC and BetMGM follows the highly successful 2024 World Darts Championship. The final, which transpired on Wednesday, etched its name in history as the most-viewed non-football event on Sky Sports, captivating 3.75 million viewers.

Commitment to Sporting Excellence

BetMGM’s foray into darts sponsorship underscores its desire to promote excellence in sports. The operator’s involvement elevates the Premier League Darts to new heights, bringing added excitement to fans and players alike.

As the darts community eagerly awaits the unfolding of this partnership, it signals a thrilling chapter in the sport’s narrative. With BetMGM at the helm, the Premier League Darts 2024 promises not only sporting prowess but an entertainment spectacle that will leave an indelible mark on the world of professional darts.

PDC chief executive Matt Porter said: “The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor.”

Sam Behar, UK director of BetMGM, added: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”

Source:

”BetMGM to become new sponsor of Premier League Darts”, igamingbusiness.com, January 5, 2024.