Betsoft Gaming Signs Content Agreement with River iGaming

The world’s premier creator of mobile-friendly online casino games and 3D slots, Betsoft Gaming, signed a deal with investment company, River iGaming.

This strategic content agreement between the two companies covers every Betsoft game that is certified for the regulated markets where River iGaming operates…

…including all titles from the SLOTS3 series.

Betsoft Pleased with this Deal

Management of Betsoft said in an official report that the company is very happy to be working in the future with such a fast-growing and ambitious team. River’s strategy was to make the player-facing online casino, offer digital marketing services and build their own program.

“River has very quickly carved out a unique position in the iGaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised,” explains Annamaria Anastasi, Marketing Director at Betsoft.

“One of the cornerstones of this vision is, of course, to provide value to the player in return. This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time.

We are proud to have met these criteria and to have been selected as a key content partner. We look forward to ing River’s ambitions for the foreseeable future,” Anastasi concluded.

More about River

River iGaming was founded at the very end of 2017, and during the past year, it has become a huge international company with over 40 employees. The company provides B2B and B2C service in seven different global markets…

…and ambitiously continues to grow its presence by seeking new content providers.

“At River, we look at the iGaming business differently. Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition,” explains Ismael Diagne, the company’s Chief Operating Officer.

Besides innovative slot games like Max Quest: Wrath of Ra, the plan is to integrate other things that Betsoft has to offer, as the River keeps on growing as a business.

“We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily.

After analysing the market, we came to the conclusion that Betsoft could deliver everything we required, and we look forward to a long and fruitful relationship with them,” Diagne added.

Looking at Betsoft Gaming

Betsoft provides innovative casino games for both desktop and mobile devices. They have over 190 RNG titles, while SLOTS3 really exceeded all expectations.

In 2012, the company also launched its ToGo collection, as well as more recently the Shift environment. Betsoft’s games are certified in over 15 regulated markets, while the company has Malta Gaming Authority’s license from 2014.

Source:

“Betsoft Gaming Signs Content Agreement with River iGaming”, George Miller, europeangaming.eu, February 20, 2019.