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Betsson Makes French Market Debut with New Approval!
September 30, 2023 Marija D
Betsson is making another significant move, thanks to which the company will expand its presence in Europe and reach even more players with new permits!
As announced in the statement, Betsson has reached another major milestone by entering the regulated French sports betting market. This exciting move is the result of a fruitful collaboration with a local partner and a new permit, aiming to establish a strong foothold in the dynamic French sports betting arena.
The company’s flagship brand, Betsson, is all set to make its official debut in the French market, with the launch anticipated to occur in the fourth quarter of 2023.
Bringing New Experiences!
Betsson’s strategic direction underscores the significance of expanding its geographical presence, and the foray into the French market fits seamlessly into this overarching strategy. Entering the well-regulated French sports betting landscape, the brand intends to offer extraordinary gaming experiences to a diverse global audience. With over sixty years of international experience, it stands ready to provide services while capitalizing on the useful insights and capabilities of its local collaborators.
To ensure a seamless sports betting experience for French players, Betsson’s sportsbook in the country will be powered by Sportradar. This collaboration guarantees reliable and efficient sports betting services, enhancing the overall experience. Complementing this, a robust Player Management system, provided by OMEGA Systems, will be in place to streamline operations and offer players a hassle-free betting journey.
Moving forward, the company has collaborated with Goma Development to introduce various enhancements that will boost the betting experience. These innovations are designed to provide French sports enthusiasts with a compelling and engaging platform for their wagering activities.
Major Achievement
Betsson’s entry into the French sports betting market with new approval is a significant milestone for the company, marking another step forward in its global expansion strategy!
Pontus Lindwall, President and CEO of Betsson AB, said, “I’m pleased that Betsson has obtained a license to offer sports betting in , which is an important gaming market in Europe with great long-term potential for online gaming. By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in .”
Nadir Ounissi, Partner of Betsson SA, shared his enthusiasm for the project, saying, “We have been following the development in the French market for some time and felt we could contribute positively by introducing a different product dimension and player communication. We are collaborating with experienced partners who have given us remarkable , energy, and creativity throughout this journey. I feel that we have assembled a team of seasoned professionals that are able to position betsson.fr to succeed in this locally regulated market. Our product and content are tailored to recreational players, and we genuinely look forward to offering our betting experience to French players.”
Source:
”Betsson Secures Sports Betting License In ”, europeangaming.eu, September 28, 2023.
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With the of a local partner and a wealth of international expertise, Betsson is well-positioned to make a significant impact in the French gaming scene. Exciting times ahead!