CasinoCoin and Omnia Casino Prepare to Launch Token-Powered Program

The gaming blockchain company, CasinoCoin and the leading operator, Omnia Casino, have entered into a partnership.

This partnership will see the two companies launching a custom token that will be used to power the site’s loyalty and rewards program.

Players will be able to earn tokens which are a part of the loyalty program. They will also be able to spend the same tokens in a dedicated store in exchange for additional spins, bonus features or branded items of the operator’s choosing. The token will sit upon the CasinoCoin blockchain as a digital asset and will be fully controlled and branded by the operator.

The rewards program will experience better automation, security and engagement by utilizing CasinoCoin blockchain. The blockchain offers nearly instantaneous transactions at super low fees, which will be highly beneficial.

Sam Hobcraft, founder of Omnia Group, said: “Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain.

“We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship.”

Representatives from CasinoCoin say that Omnia is the latest company to find an innovative way to use their blockchain. They say that they are looking forward to working with a leading company.

John Caldwell, director of advocacy at the CasinoCoin Foundation, said: “Since we launched custom tokens earlier this year, we have seen forward-thinking gaming companies use the technology for very different purposes. Omnia Casino is the latest to find an innovative way to use our blockchain to deliver tangible, real-world benefits to its operation. By placing a custom token at the heart of its rewards programme we are able to help Omnia improve key metrics across the board, including security, automation and engagement. Adding a leading operator in Omnia to our network further underlines CasinoCoin’s position as the blockchain for gaming.”

Maintaining a loyalty and rewards program using CasinoCoin blockchain holds several major benefits for operators which include reducing costs by increasing automation, eliminating the need for manual logging and combating fraud.

Source:

“CasinoCoin strikes Omnia Casino token deal”, George Miller, europeangaming.eu, November 27, 2019.