CBS Sports Digital Signs Strategic Partnership with William Hill

In its attempt to increase reach to millions of sports fans and fantasy players across the USA, America’s number one bookmaker William Hill has formed a partnership with CBS Sports Digital, the second largest sports property in the country.

This strategic business decision will expand the sports division of CBS and fortify the network’s digital leadership in providing genuine sports betting content, including wagering data, odds, advertising and technology.

Initial Integrations in March

After the announcement that Hill is the official sports book and wagering data provider across all CBS sports platforms, it has also been confirmed that the deal will “reimagine fan engagement” by combining several aspects of sports betting. The integration will kick off in March across all sports digital platforms, primarily focusing on media, products and services. A full rollout is planned before the official start of fantasy football season, whose system will utilize William Hill’s odds from now on.

In addition, CBS Sports will also complement its platform with relevant content, experts and in-depth system analysis that can deliver deeper information and programming. Further engagement of fans is of utter importance for William Hill as well, whose newly launched digital offerings will be d during television broadcasts.

As part of the agreement, America’s leading sportsbook operator will use exclusive rights to promote its brand across CBS Sports Digital, including CBS Sports Fantasy – currently the largest fantasy platform in the world.

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” commented Jeffrey Gerttula, executive vice president and general manager at CBS Sports Digital.

Gerttula also said that the power of distribution, expertise and strength of all brands will give the company a nudge for explosive growth of legal sports betting in the country, whose value is expanding thanks to William Hill and its ability to deliver market-leading products.

Quick and Efficient Expansion

Thanks to the enormous network of sports properties in the United States with over 80 million s per month, CBS Sports Digital will be able to extend viewership and spark bigger subscriber growth. The second-largest sports property is active on social media as well with tens of millions of followers actively monitoring game picks and predictions.

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports. We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently,” explains said Joe Asher, chief executive of William Hill US.

Hill established its presence in the United States back in 2012 only to become America’s leading sports book operator and innovative pioneer in 10 states. In October 2019, the operator has been confirmed as NBA’s authorized sports betting partner and acquired the rights to access the league’s data and marks on mobile platforms.

Source:

“CBS Sports And William Hill Announce Official Partnership”, William Hill, February 10, 2020.