ComeOn Rebrands To ComeOn Group

Gaming company ComeOn – a subsidiary of Cherry – has announced the name change and rebranding to ComeOn Group.

A small change (that is effective immediately), but one that will help the business moving forward, as company estimates.

The Reasoning Behind the Decision

ComeOn Group has over 20 online gambling sites. They are all operational across international markets…

…and the fact that many people are confusing the brand itself with their online casinos is what prompted the company to make this change.

In the past several years, ComeOn has Denmark. They are looking forward to conquering more emerging markets in the near future.

ComeOn CEO Lahcene Merzoug said of the decision:

“As for many other operators in our industry, adding Group to our company name is a natural step for us. We get to keep the fantastic name and brand identity that ComeOn has and at the same time, we make it clear that we are not just one brand. We are a group with over 500 employees, 2 technical platforms and more than 20 brands.”

A Deal With Hacksaw Gaming

ComeOn has signed a partnership agreement with Hacksaw…

…according to which this studio’s game offering will be included in the casino’s general offering.

The developer specializes in creating scratchcards but is also developing digital one-armed bandits.

Their current offering consists of 3 slot games and 32 scratchcards. ComeOn’s Johan Olsen commented on this collaboration:

“We are always looking to add new content across our brands and Hacksaw Gaming’s diverse range of scratch cards and slots perfectly embodies our commitment to our players in bringing them the latest and innovative releases.”

Source:

“ComeOn rebrands to clarify company composition and strategy”, igamingbusiness.com, January 16, 2020.