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Cordish Gaming Opts for GAN to Power PlayLive! in Pennsylvania
June 1, 2020 Alex Hoffmann
One of the leading B2B suppliers in the land-based casino industry, GAN Limited, has announced a new partnership with Cordish Gaming Group, a division of The Cordish Companies. The contract includes full integration of software solutions for PlayLive! a branded gambling business of the global operator in the State of Pennsylvania.
Complementing the development of two new Live! gaming properties will take place in Philadelphia and Pittsburgh.
Residents to Enroll in Advance for a Rewards Card
Located in the Stadium Entertainment District in the City of Philadelphia, the new Live! Casino and Hotel will provide access to approximately 2,200 cabinets, as well as over 150 live action table games. The second world-class gaming facility will be located in Westmoreland County, southeast of Pittsburgh, and it will spread over 100,000 square feet. Apart from 750 slot machines and 30 tables for betting on card games, the property also offers a dining and additional entertainment space.
According to the official press release, both venues are expected to open in 2020.
Perhaps the most important detail about the up-and-coming gambling destinations in America is the Live! Rewards Players Card, a loyalty program whose launch date is scheduled for the Fall. Residents will therefore have a unique opportunity to enroll in advance and claim their cards with access to a full range of gaming content, including online slots, tables and other non-typical pastimes.
Chief executive of GAN Limited, Dermot Smurfit, commented positively about the latest agreement:
“We’re delighted to expand upon our long-standing relationship with one of America’s premier commercial real estate families. Bringing Pennsylvania’s newest casino online later this year will be a genuine privilege, and we look forward to ing their on-property gaming business by leveraging our U.S. patented iBridge Framework, bridging the Internet gambling experience with that of retail gaming. Online will remain the growth driver of this Industry for decades to come, not just in Pennsylvania but across the nation.”
Live! Casino represents GAN’s third client in relation to real money gambling across the territory of Michigan and Ohio.
However, Live! has been an active customer of GAN’s Simulated Gaming since 2015, when both parties teamed up to start a t venture at the Casino and Hotel Arundel Mills in Hanover, Maryland. Robert, J. Norton, president of Cordish Gaming Group, a leader in gaming development and operations, stated the following in regard to the extended partnership:
“With our established relationship, GAN was the logical provider of our enterprise platform for launching real money Internet gambling and offers Cordish the ability to extend on-property rewards into the online channel, which has been shown to increase loyalty amongst players of Simulated Gaming.”
Setting a New Standard in the Mid-Atlantic Region
By providing best-in-class amenities, accomodations and headline entertainment, Live! Casinos & Hotels are setting a new example of customer experience, capable of creating a spontaneous atmosphere that goes shoulder to shoulder with the company’s slogan “when you go LIVE! anything can happen.”
The brand is also in partnership with a New York City based bookmaker and daily fantasy sports provider, FanDuel who signed a sponsorship with Pittsburgh Steelers back in 2019. This cooperation brings unique promotions and betting packages to sports enthusiasts, expanding their opportunities and transforming each location into a must-see entertainment destination.
Source:
“GAN Announces Cordish Gaming Group as a Major New Client of Internet Gambling in Pennsylvania”, gan.com, May 28, 2020.
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Big players will always team up for a greater piece of the action. As one of the leading suppliers in the land-based casino industry, GAN will definitely strengthen its position even more with this deal.