DraftKings Integrates EveryMatrix Casino Content in Ontario

Ontario, Canada. This strategic move represents EveryMatrix’s continued growth and influence in the iGaming sector, particularly within North American markets. The addition of EveryMatrix’s content to DraftKings’ offerings in Ontario is significant, marking the latest entry of the tier-1 supplier into a major iGaming jurisdiction in the region.

Details of the Integration

EveryMatrix, a prominent provider in the iGaming industry, will be supplying DraftKings with a comprehensive selection of casino games through its proprietary SlotMatrix platform. SlotMatrix is EveryMatrix’s B2B aggregation and content provision system, designed to deliver a seamless integration experience for operators. This platform facilitates the smooth delivery of EveryMatrix’s games, including those developed by its in-house studio, Armadillo Studios, to DraftKings’ customer base in Ontario.

The integration promises to enhance the gaming experience for DraftKings’ s in Ontario by providing access to a wide array of casino games. The partnership aims to enrich the gaming environment with high-quality content, leveraging EveryMatrix’s expertise in game development and aggregation.

The Ontario launch is part of a broader trend of EveryMatrix expanding its content distribution across North America. Prior to this development, EveryMatrix successfully integrated its content with DraftKings in Michigan and New Jersey. These earlier launches demonstrate a pattern of strategic expansion by EveryMatrix into key North American iGaming markets.

The company’s approach reflects its adherence to establishing a strong presence in significant jurisdictions. By partnering with major operators like DraftKings, EveryMatrix aims to capitalize on the growing demand for diverse and engaging casino content across North America.

EveryMatrix’s Market Position

EveryMatrix has positioned itself as a leading content aggregator in the iGaming industry. The company’s SlotMatrix platform is central to its strategy, allowing it to offer a vast selection of games from various developers. EveryMatrix’s role as a content aggregator involves partnering with tier-1 operators and providing them with a wide range of gaming options. This model has enabled EveryMatrix to become a major player in the content provision sector, with a robust network of commercial agreements in place.

The company’s ability to secure partnerships with top-tier operators emphasizes its reputation and influence in the industry. By continuously expanding its content offerings and enhancing its aggregation platform, EveryMatrix has solidified its position as a key player in the global iGaming market.

EveryMatrix’s impact extends beyond North America. The company holds licenses in several jurisdictions worldwide, including Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. This extensive licensing network reflects EveryMatrix’s dedication to operating within regulated markets and adhering to local regulatory requirements.

With over 300 global customers, EveryMatrix has established a substantial footprint in the international iGaming landscape. The company’s global reach highlights its ability to navigate diverse regulatory environments and cater to a wide range of market needs.

Erik Nyman, President, EveryMatrix Americas, said: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario. This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”

Source:

”EveryMatrix live in Ontario with DraftKings”, realmoneyaction.betsandodds.net, August 14, 2024.