DraftKings Revamps Dynasty Rewards Program with Enhanced Gifting Options

DraftKings has unveiled an upgraded version of its Dynasty Rewards program, offering players more ways to earn and redeem rewards across its sports betting and fantasy platforms. The new program, also available to Golden Nugget Online Casino players, introduces a variety of luxury gifts and unique experiences through its revamped Elite Rewards catalog.

The updated Dynasty Rewards program allows players to earn credits for every dollar spent using DraftKings and Golden Nugget products. These credits, known as crowns and tier credits, can be redeemed for DraftKings Dollars, contest entries, or a wide range of items in the Dynasty store. The program’s tier system further enhances earning opportunities for players, encouraging them to engage more with DraftKings’ offerings.

New Experiences for Elite

One of the key highlights of the revamped Dynasty Rewards program is the Elite Rewards Gifts and Experience Catalog, which is exclusively available to the top-tier Dynasty Rewards . This catalog offers a variety of high-end gifts, including luxury appliances, performance scooters, and exclusive travel experiences. The operator is positioning this catalog as a standout feature for its loyal players, offering them customizable and memorable rewards.

Chika Chandrashekar, DraftKings’ Vice President of Loyalty and Experiences, emphasized the importance of delivering a top-tier loyalty program, stating, “As a customer-centric brand, we are always looking for new ways to best serve our customers, and Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players.”

Chandrashekar further noted that DraftKings is committed to providing its players with access to exclusive offerings and experiences that are unmatched by other programs.

Preview Event Highlights Benefits

Last week, DraftKings hosted an exclusive preview event in New York to celebrate the launch of the new Dynasty Rewards program and its Elite Rewards catalog. Held at the Marquee Nightclub, the event offered select DraftKings and Golden Nugget players a first look at the new rewards catalog, which featured performances by The Chainsmokers. The event also teased future benefits, such as additional travel options and new experiences that will be rolled out through 2024 and into 2025.

Trey Wingo from DraftKings Network hosted the event, offering guests a glimpse of what the enhanced rewards program will bring. The company hinted that more travel benefits and exclusive rewards will be introduced in the coming months, keeping players engaged and eager for new opportunities to redeem their credits.

Expanding the Brand with Shaquille O’Neal

In addition to its revamped rewards program, DraftKings recently announced that NBA legend Shaquille O’Neal has ed the company as a brand ambassador. Shaq’s partnership with DraftKings follows his previous role as a strategic consultant at WynnBet and adds star power to the company’s marketing efforts. O’Neal will be part of a roster that already includes other major sports figures like LeBron James and David Ortiz, helping to promote DraftKings’ loyalty program and other offerings.

The addition of O’Neal comes ahead of the 2024-2025 NBA season and is part of DraftKings’ broader effort to solidify its position in the sports betting and fantasy market. His involvement is expected to further boost player engagement with the platform, particularly as DraftKings continues to enhance its offerings through initiatives like Dynasty Rewards.

Source:

“Upgraded Rewards Program DraftKings”, sbcamericas.com, October 21, 2024.