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EGT Interactive Reveals Latest Partnership with 888 Holdings
December 22, 2020 Alex Hoffmann
Following the recent expansion efforts in southeast Europe with Lobbet and Maxbet, one of the leading contributors to the iGaming industry, EGT Interactive, has continued to launch its products in the region by teaming up with 888casino in Romania. Residents are now able to enjoy the supplier’s most popular titles such as the recently presented Retro Cabaret, The Story of Alexander 2 and Dorothy’s Fairyland.
The publicly traded company from Gibraltar, 888 Holdings plc, is pleased to announce another milestone partnership that will strengthen its position on the global market. Likewise, the Bulgarian-based producer of casino content is now one of the world’s most in-demand online gaming entertainment and solutions aggregators, whose presence is also growing in Schleswig-Holstein (GER), as well as in Portugal.
A Perfect Fit
Under the of this strategic agreement, EGT Interactive will broaden the reach of its far-reaching products and further diversify the offer for 888casino customers.
It is widely known that the brand has been at the forefront of the online gaming sector for years, providing players all around the world a first-class casino experience. According to its owners, EGT’s content is perfect for the company’s further market engagement, as it offers not only classic titles but a variety of themes and variants, such as roulette, keno, poker, multiline, dice slots and more.
As already indicated, the first territory to benefit from this partnership is the expanding Romanian iGaming market, where players can already enjoy some of the top-performing titles. Based on a research, the highest ranking games are currently Zodiac Wheel, Shining Crown, Burning Hot, Amazons’ Battle, Book of Magic and so forth.
After revealing an annual revenue rise of 45% for 2020, 888 Holdings plc will further benefit from the latest collaboration with EGT, as both enterprises are focused on combining world-class technology with tailored, localized content for an enhanced player experience.
The Bulgarian-based technology distributor is now one of Romania’s leading content providers, offering a variety of games that are famous among players in and outside the country. Thanks to this strong foundation, both companies are also interested in further expansion of their collaboration, including regulated markets of Spain, Italy and Portugal.
The managing director of EGT Interactive, Todor Zahariev, noted:
“We are extremely proud to set the beginning of this new partnership. 888 Holdings has a reputation as a leader in online casinos, and it’s a pleasure to partner with them. Through this deal, we will keep to provide and deliver quality slots to our loyal players.”
Guy Cohen, senior vice president of B2C at 888 also commented about the latest distribution agreement:
“We are very excited by the opportunity for a strong partnership with EGT Interactive. The addition of EGT’s games portfolio to our casino platform will further strengthen our diverse range of engaging and entertaining titles. We are also confident this partnership allows us to extend our reach even further into the Romanian iGaming market and help us continue to deliver our commitment to a safe and enjoyable gambling experience.”
Lighting up the Holiday Spirit
At the beginning of December, EGT Interactive issued two festive video slots Dice & Roll and Caramel Hot to spark the holiday spirit and take all players into a real winter wonderland. Alongside some festive symbols like presents, stars, snow globes and candy canes, Christmas adventurers can expect to hit the reels with Double up modes and Jackpot Cards, capable of triggering immense prizes!
The studio’s latest Xmas slots are available on both desktop and mobile devices.
Source:
“EGT Interactive reveals a deal with the world-known operator 888 Holdings”, egt-interactive.com, December 22nd, 2020.
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Both companies have very strong positions on the market. This deal will additionally help them reach new audiences, especially in Eastern Europe. EGT’s slot machines are really good and still carry that nostalgic stamp, a feature that is slowly dying among many advanced developers due to gamification and rich visual presentation. They forget what slots are really about.