EveryMatrix Introduces LoyaltyEngine to Enhance Player Engagement

EveryMatrix has launched LoyaltyEngine, a comprehensive suite designed to elevate player engagement and retention for gaming operators. The newly introduced tool aims to strengthen the bond between players and brands while significantly boosting their lifetime value. This solution is tailored for operators across various gaming verticals, enabling them to easily configure and personalize player reward systems.

Gamification and Personalization Features of LoyaltyEngine

LoyaltyEngine offers operators the ability to create unique levels and set specific earning rules for experience points (XP) and coins, which can be applied to any campaign. This versatility allows gaming operators to motivate players by offering tailored rewards across different verticals, thereby encouraging them to engage with the platform. Operators can configure prizes, incentivizing players to unlock and redeem rewards.

’’ Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.’’

One of the defining features of LoyaltyEngine is its incorporation of gamification elements. With clear progression paths, players are incentivized to climb through ranks, unlocking personalized rewards in a shop-based system. These rewards can include bespoke bonuses, exclusive VIP perks, and promotions tailored to individual preferences. Such VIP perks may range from branded merchandise to personalized goods, offering an engaging experience for loyal players.

Seamlessly integrating with EveryMatrix’s network of more than 30,500 games and over 330 game studios, LoyaltyEngine provides operators with the opportunity to create dynamic campaigns while retaining full control over player incentives.

Access to Real-Time Analytics for Optimized Decision-Making

One of the most compelling aspects of LoyaltyEngine is its real-time access to player behavior analytics. This tool enables operators to closely monitor player engagement and instantly identify high-value players. The data-driven insights allow brands to make rapid, informed decisions to fine-tune their loyalty strategies and optimize their offerings.

Stian Enger Pettersen, CEO Casino at EveryMatrix, emphasized the positive impact of LoyaltyEngine, stating: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalized rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.”

For years, EveryMatrix has been at the forefront of developing cross-vertical bonusing, loyalty, and gamification tools. LoyaltyEngine builds upon this legacy by offering a solution that combines progression paths with engaging rewards.

Pettersen added,“For many years, EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”

Showcasing LoyaltyEngine at the SBC Summit 2024

EveryMatrix will showcase the capabilities of LoyaltyEngine at the SBC Summit in Lisbon, Portugal, which will take place from September 24 to 26, 2024. The event will offer a platform for industry leaders to see firsthand how the tool can revolutionize player engagement and retention strategies.

LoyaltyEngine’s launch follows a series of milestones for EveryMatrix, which recently reported record growth with its CasinoEngine product. In June 2024, CasinoEngine sured six billion monthly game rounds and generated over $6.5 million in monthly turnover. This success has been attributed to innovative features like SlotMatrix Boosters, which offer customizable jackpots, tournaments, and challenges designed to enhance player engagement.

With over 29,000 games and a broad network of operators, EveryMatrix has capitalized on its recent innovations to continue its upward trajectory. The company’s growth has been driven by increasing revenue from existing customers, expanding partnerships with new vendors, and going live with new operators such as DraftKings, Golden Nugget Online Gaming, BetMGM, and Rush Street Interactive.

EveryMatrix has also expanded its geographical footprint in 2024. In February, the company obtained a license to operate in Pennsylvania through a partnership with betPARX. In May, it formed an exclusive U.S. content aggregation partnership with DraftKings, providing Supremeland Gaming content to players in New Jersey. Additionally, EveryMatrix inked deals with Golden Nugget to supply casino content in Michigan and New Jersey, further solidifying its presence in the U.S. market.

This series of developments has occurred under the leadership of new Group Technology Officer Mihnea Dobre, who was promoted from Head of IT Governance in May 2024. Dobre’s guidance is seen as instrumental in ing EveryMatrix’s continuous expansion and commitment to innovation.

Source:

”EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite”, realmoneyaction.betsandodds.net, September 19, 2024.