EveryMatrix Unveils Personal Jackpots to Boost Casino Loyalty

B2B gaming provider EveryMatrix has introduced a new, innovative customer loyalty tool named Personal Jackpots, designed to deepen the connection between players and casino brands. Released through EveryMatrix’s proprietary JackpotEngine platform, Personal Jackpots customizes the gaming experience by tailoring jackpots to the individual preferences and playing styles of each . This pioneering feature enables casino operators to strengthen player engagement by delivering personalized gaming experiences that cater specifically to each player’s unique habits and preferences.

Personal Jackpots, available on both desktop and mobile devices, use data on individual playing styles, betting levels, and spending preferences to craft a jackpot experience that grows as players continue to wager. Unlike traditional jackpot systems, these jackpots are exclusive to the player they are designed for, meaning only the targeted player can claim the cash prize when it reaches maturity. The feature offers a real-time jackpot widget that displays the player’s progress, giving s the flexibility to interact with or minimize the widget as they choose.

Unique Player Experience with Personalized Rewards

The customization provided by Personal Jackpots marks a new frontier in casino gaming loyalty tools. Stian Enger Pettersen, Head of Casino at EveryMatrix, emphasized the innovation behind the new feature, stating, “EveryMatrix Personal jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty.” By deg jackpots around individual preferences, Personal Jackpots offer players a more intimate and engaging gaming experience that fosters brand loyalty.

Available through EveryMatrix’s JackpotEngine, the product is compatible with EveryMatrix’s CasinoEngine and SlotMatrix libraries, which feature over 30,000 games from more than 330 studios. This expansive game selection enables operators to incorporate Personal Jackpots alongside a range of other jackpot types, enhancing the gaming experience while maintaining brand consistency. Personal Jackpots can also be displayed alongside other in-game jackpots, allowing operators to manage multiple loyalty incentives simultaneously.

EveryMatrix’s innovative approach to player engagement aims to redefine how casinos reward and retain their s. The real-time, tailored jackpots present a unique opportunity for casino brands to enhance the player experience by making rewards more personalized, aligning with EveryMatrix’s goal to push the boundaries of conventional iGaming loyalty programs.

Robust Growth and North American Expansion

The unveiling of Personal Jackpots comes shortly after expansion plans within North America, particularly through recent acquisitions, including FSB Technology and Fantasma Games.

EveryMatrix’s acquisition of these companies strengthens its position as a fast-growing player in the iGaming industry. With the addition of Personal Jackpots, EveryMatrix is set to provide even more value to its North American partners by offering a loyalty solution that builds on the popularity of its existing products. The company plans to leverage these new capabilities to deepen its partnerships with tier-one brands, creating tailored gaming experiences that resonate with players in regulated markets.

By combining its core casino and sports offerings with cutting-edge, customizable solutions like Personal Jackpots, EveryMatrix is positioned to lead in iGaming innovation. The launch of Personal Jackpots not only reinforces the company’s growth trajectory but also signals EveryMatrix’s commitment to offering scalable, player-centric products designed to meet the evolving needs of global casino operators.

Source:

“EveryMatrix launches Personal Jackpots – the next layer in casino loyalty innovation” Every Matrix, November 13, 2024.