Evolution Proudly Announces the Acquisition of Livespins!

Evolution Malta Holding Limited is revolutionizing the iGaming landscape with its acquisition of Livespins Holding Ltd for EUR 5 million, along with performance-based earn-outs.

This strategic move is in line with the brand’s ambitious “Product Leap” plans, aimed at redefining gaming experiences by integrating innovative solutions.

Pioneering Strategy for Evolution

Evolution’s “Product Leap” strategy embodies its plans to push limits and introduce groundbreaking concepts to the industry. The purchase of Livespins represents a noteworthy step forward in this journey, as it introduces a fresh dimension of social live entertainment to Evolution’s already extensive portfolio.

At the heart of Livespins’ offering lies a unique concept that allows punters to actively participate in the gaming experience by placing wagers behind their favorite streamers, influencers, or brand ambassadors. This innovative approach fosters a sense of community and camaraderie among players, elevating the overall betting experience to new heights.

By integrating Livespins’ platform into its ecosystem, Evolution aims to enhance player engagement and retention. The immersive social betting experience offered by adds a layer of excitement and interactivity that resonates with modern players, driving increased participation and loyalty.

Maintaining Brand Identity

Despite the acquisition, Livespins will maintain its distinct brand identity within Evolution Group. This strategic decision underscores the Group’s wish to preserve the unique characteristics and offerings of each of its subsidiaries including Red Tiger, Ezugi, Big Time Gaming, No Limit City and DigiWheel, ensuring a diverse and dynamic gaming environment for players.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “Playing along with a streamer is a whole new way to play online casino games. This was on our roap, so when the opportunity with Livespins arose, things moved quickly. Bringing together the fantastic tech, processes and know-how of the team at Livespins with Evolution’s huge game portfolio, we will provide Livespins immediately with unparalleled distribution power via our One Stop Shop (OSS) integration. Twitch, YouTube, and other platforms have proven the popularity of live streaming while playing online casino games. We think players would love to play along with them and now that will be possible now, right from the Evolution lobby.”

Chris Scicluna, CEO of Livespins said: “This is an unprecedented milestone for Livespins and we couldn’t be happier to be ing the Evolution Group. “We are still in the start-up phase of our business and to attract the attention of Evolution is incredibly rewarding. It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionize the industry.”

Source:

”Evolution has entered into an agreement to acquire Livespins”, europeangaming.eu, February 6, 2024.