Gaming Corps Expands U.S. Presence Through Partnership with EQL Games

In a strategic move to broaden its global reach, Swedish game studio Gaming Corps has secured a partnership with EQL Games to bring its suite of gaming titles to the U.S. iLottery market. This collaboration, established through EQL Games’ innovative iLottery Aggregation platform, will provide American state lotteries with access to Gaming Corps’ diverse range of games, which include slots, table games, multipliers, and their popular Smash4Cash series. This alliance represents Gaming Corps’ first significant entry into the U.S. lottery space, aligning with the company’s long-term expansion goals.

The EQL iLottery Aggregation platform serves as a streamlined solution for lotteries, offering them seamless access to various gaming content from multiple developers. Designed with U.S. government lotteries in mind, the platform simplifies content integration, allowing state lotteries to expand their gaming selections without navigating complex interactions with numerous studios. Gaming Corps now s EQL’s extensive network as the 17th game developer to be featured on the platform, signaling the company’s growing reputation within the digital lottery sector.

Gaming Corps’ Vision for U.S. Market Expansion

The United States has been a prime target for Gaming Corps as the nation’s gambling landscape continues to evolve, with more states implementing regulatory frameworks for online gaming. Juha Kauppinen, CEO of Gaming Corps, expressed the importance of the American market, stating, “The U.S. has always been somewhat of the holy grail for game developers like us, which has been further emphasized as markets in several states have become regulated.” He noted the vast potential for growth in this market and the optimism surrounding the new venture with EQL Games. This partnership not only allows Gaming Corps to showcase its games to a wider audience but also introduces the U.S. lottery sector to the company’s signature themes and innovative gaming mechanics.

In line with this vision, Gaming Corps and EQL Games plan to offer unique Team USA-themed titles to coincide with major global events. Both companies are committed to delivering exclusive gaming experiences, with additional games planned for the 2026 Winter Games in Milan and the 2028 Summer Olympics in Los Angeles. This initiative aims to engage lottery players across various states, blending national pride with engaging digital entertainment.

EQL Games’ Strategic Expansion of Partnerships

Based in Kentucky, EQL Games has steadily expanded its roster of content partners, continually adding new studios to its iLottery Aggregation platform. In September 2024, EQL Games collaborated with Evoplay, an iGaming developer known for pioneering 3D and virtual reality elements in slot games. Evoplay’s partnership, along with collaborations with other industry leaders like Scientific Games and Pariplay, underscores EQL Games’ commitment to offering a rich and varied selection of games to lottery operators.

Brad Cummings, CEO of EQL Games, highlighted the synergy between Gaming Corps’ portfolio and EQL’s vision for U.S. lotteries, saying, “Bringing Gaming Corps on as a provider to the EQL Games iLottery Aggregator represents an exciting step forward in our mission to bring unique, high-quality content to state lotteries.” He emphasized how Gaming Corps’ extensive experience in iGaming will complement EQL’s mission of delivering distinctive and captivating game experiences to lottery players.

The EQL Aggregator simplifies content management for state lotteries by providing a single point of for integrating games from multiple developers. This system benefits lottery operators by reducing operational complexity while enhancing players’ access to diverse and innovative games. Currently active across two continents, EQL Games aims to continue expanding its network in the coming year, broadening its impact on both the U.S. and global lottery markets.

Source:

“Gaming Corps signs agreement for the US market with EQL Games,” Gaming Corps, November 12, 2024.