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GiG Signs Long Term Contract with Casino Win to Enter Hungary
September 22, 2020 Alex Hoffmann
After the expansion into the regulated jurisdiction on North Macedonia in July and obtaining a permanent license from DGE in New Jersey, Gaming Innovation Group continues to sign long-term contracts with leading land-based casino operators.
The group has successfully reached a content distribution arrangement with Hungary’s Casino Win, one of the country’s most recognizable brands from the gambling sector. Under the of the agreement, GiG will launch its digital operations, frontend development and managed services in the market by the end of the month.
Active Since 2016
Casino Win has entered the Hungarian gambling market four years ago with a specific mission – to prioritize its players and ensure the highest possible level of service. The establishment is home to prestigious gambling equipment and technology solutions, constantly improving gaming experience on the floor via multiple promotional channels.
After a significant amount of time in the jurisdiction, the property has decided to complement its highly successful land-based operations and take the entire business model to the next level by penetrating the online space.
As part of the country’s regulations, online licenses in Hungary are only available to land-based operators with properties across its territory. At present, there are four major operators in this jurisdiction and only two provide online gaming services. By g a deal with Gaming Innovation Group on September 18th, 2020 Casino Win has become the third operator to go live in H1 2021.
This group has three casinos in leading locations across Hungary in total while its offer covers extensive selection of slot machines as well as roulette, blackjack and poker.
Details of the Contract
According to the official report, agreement is based on a combination of fixed fees and revenue share structure. When the casino offering goes live next year, it is expected that the partnership will make a positive contribution to GiG’s revenues in the second half of 2021. The initial term of the contract has been set for an initial three year period.
Managing director of Casino Win, Mr. Zsolt Kruppa, said about the agreement:
“Gaming Innovation Group is known in the iGaming industry as a reliable and trustful company with a history of success working with land-based operators like ourselves. We are pleased to have them ing our digital transformation and online player acquisition strategy as we expand into the regulated Hungarian online market.
Kruppa added:
“We believe that by ing our efforts we can transfer the feel and look of our casino’s into an online offering that both caters for our current players as well as attracts new ones. We are looking forward to a long-lasting and mutually beneficial partnership.”
Richard Brown, chief executive officer of GiG has also shared his opinion about the company’s latest expansion into the European market:
“We are very pleased to move into the regulated Hungarian market ing Casino Wins expansion into online. They have a proven track record of success and have some of the market-leading land-based operations. We believe that this, in conjunction with GiG’s tailored online offering will lead to further success for the companies, while providing Casino Win’s customer base a seamless, high-quality retail and digital experience.”
Back in August, GiG increased the reach of its products by teaming up with a subsidiary of Casumo, Mill of Magic Ltd.
Source:
“Gaming Innovation Group Signs with Casino Win in Hungary”, gig.com, September 18th, 2020.
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GiG is making progress where some of the most reputable gambling corporations wouldn’t dare to set foot which is very brave and encouraging. Congratulations on entering another developing market!