Greentube and Playtech sign Distribution Deal

Greentube, the NOVOMATIC Interactive division, has signed a distribution agreement with Playtech, one of the leading gambling technology companies in the iGaming industry.

Titles from NOVOMATIC, which have been adapted for online channels will go live with the aggregator. The titles going live include Book of Ra Deluxe, Lucky Lady’s Charm Deluxe, together with brand-new gaming titles from the supplier’s innovative developers and studios. Customers enjoying Playtech’s offering will also be able to engage with smashing hits such as Diamont Link: Mighty Elephant and Cash Connection Charming Lady, developed by both NOVOMATIC and Playtech.

Greentube’s top-performing portfolio will be available in Poland, Spain and the United Kingdom initially. The availability will be extended to the rest of the markets in Europe, as well to Mexico, which is the most prominent market in the Latin American region.

Official Comments

Michael Bauer, Chief Games Officer at Greentube, said: “ing Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets”

“We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”

Officials from Playtech say that they are happy about g a partnership with the supplier and that their games will be a valuable addition to their portfolio.

Shimon Akad, Chief Operating Officer at Playtech, added: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

More About The Suppliers

The leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector, is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, Greentube provides solutions that continue to shape the future of this ever-changing sector.

Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry.

Source:

“Greentube teams up with Playtech in strategic distribution agreement”, greentube.com, May 14, 2020.