Greentube Expands in North America with FanDuel Partnership

Greentube, the digital gaming division of NOVOMATIC, has taken a major step in expanding its North American presence by partnering with the prominent operator, FanDuel. This strategic collaboration has already resulted in the rollout of Greentube’s portfolio across key markets in the U.S., marking a significant milestone in the company’s continued growth in the region.

Launch Across Michigan and New Jersey, with Connecticut to Follow

Greentube’s diverse collection of gaming content was initially launched with FanDuel in Michigan and New Jersey, two of the most prominent online gaming markets in the U.S. The company’s top-performing titles, such as Piggy Prizes™: Wand of Riches™, Diamond Cash™: Mighty Buffalo, and Silver Lux: Big Win Spinner, are now available to FanDuel players in these states. A launch in Connecticut is also on the horizon, further broadening Greentube’s reach.

The partnership with FanDuel is a strategic move for Greentube, as it introduces the company’s localized content to a vast audience of players in the U.S. This collaboration comes as part of Greentube’s overall effort to solidify its position in the American gaming market, a goal the company has been steadily working towards since its initial debut in the U.S. in 2021.

Greentube’s entry into the U.S. market has been marked by steady expansion and targeted content development. Since first launching its content in New Jersey with Golden Nugget Online Gaming in 2021, the company has made significant strides, tailoring its offerings to meet the preferences of American players. By focusing on localized content that resonates with the specific interests and trends of the U.S. audience, Greentube has successfully gained traction in the competitive gaming landscape.

FanDuel’s extensive reach in the North American market will play a critical role in enhancing Greentube’s exposure to a broader audience. The operator’s dominance in states like Michigan and New Jersey will introduce Greentube’s games to a large pool of potential new customers, further cementing the company’s foothold in the U.S.

Markus Antl, Director of Global Sales and Key Management at Greentube, emphasized the excitement surrounding this new partnership. He noted, “We are thrilled to have launched our portfolio with FanDuel. Partnering with such a leading operator is an exciting opportunity, and we’re eager to bring our proven content to FanDuel’s vast player base.” Antl also highlighted the anticipation of expanding into Connecticut, where Greentube plans to introduce its offerings to even more U.S. players. “We’re looking forward to our launch in Connecticut, where we can introduce our offerings to even more slot enthusiasts across the U.S.,” he added.

Greentube’s Growing Network of U.S. Partners

In addition to its new partnership with FanDuel, Greentube has been steadily building a network of high-profile partners across the U.S. In 2022, the company made a significant move by acquiring California-based development studio Present Creative, which has since been rebranded as Greentube US. This acquisition was a key part of the company’s strategy to expand its presence and enhance its game development capabilities within the U.S. market.

Furthermore, Greentube has already established partnerships with several other prominent operators in the region. In Michigan, the company is live with operators such as Rush Street Interactive and BetMGM. Greentube also has a notable partnership with Caesars Digital, which has been hailed as a key milestone in the company’s North American expansion efforts. This collaboration with Caesars allows Greentube to offer its games to players in both New Jersey and Michigan.

The company’s expansion efforts are not limited to the U.S. alone. Greentube has also secured a sizeable footprint in Ontario, Canada, further extending its North American reach.

As Greentube prepares for its launch in Connecticut, the company is poised to continue its growth trajectory in the U.S. market. With a strong lineup of top-performing games and strategic partnerships with leading operators like FanDuel, the company is well-positioned to capture a larger share of the American online gaming market.

This new partnership with FanDuel marks a significant step in Greentube’s ongoing efforts to establish itself as a major player in North America. As the company continues to roll out its localized content across key markets, its future in the U.S. gaming industry looks increasingly bright.

Source:

”Greentube launches content with FanDuel in Michigan and New Jersey”, greentube.com, September 26, 2024.