Greentube Signs Partnership with Italy’s BLOX

Greentube, the NOVOMATIC Interactive Division and one of the leading content providers in the iGaming industry, has signed a partnership with BLOX, the Italian platform provider.

The partnership sees the supplier strengthening its position in the Italian market through one of best up-and-coming platform providers. The platform provides its content to leading Italian operators. Its content includes some of the best casino games from the industry’s most popular studios.

Greentube entered the Italian market back in 2018 and has since gained a huge local following. The supplier’s content has gone online with several leading operator brands in the country.

In Pursuit of a Wider Audience and Quality Content

Representatives from Greentube, which recently agreed to supply the Luxembourg National Lottery, say that Italy is an important market for them and that teaming up with BLOX will allow them to reach a wide audience through its brands.

Michael Bauer, CFO/CGO of Greentube, said: “Italy is an important market for Greentube and our games are loved by slot fans in the country. By teaming up with BLOX, a content aggregator that has quickly established itself as a trusted and reliable partner, we will be able to swiftly reach a wider audience through some of the most prominent operator brands in the market.”

Officials from BLOX say that Greentube’s portfolio of content is amazing and that it will allow them to significantly enhance their current offering.

Karl Grech, CCO at BLOX, said: “Greentube’s content portfolio is second to none with iconic titles that players know and love. Through this partnership we will significantly enhance our current offering and provide our operator partners with unrivalled high-quality titles.”

More About the Partners

Greentube is a leading full-service provider in the iGaming industry, especially in the online and mobile gaming sector. The company is proud to be able to offer safe and secure casino entertainment to players around the world. As a part of the NOVOMATIC Interactive division, it provides solutions that continue to shape the future of this ever-changing sector.

With over 24,000 employees across the world and headquarters in Gumpoldskirchen Austria, the NOVOMATIC Group of Companies established NOVOMATIC Americas to bring state-of-the-art NOVOMATIC gaming equipment to the North American and Caribbean Markets. NOVOMATIC Americas leverages the design, market analysis and experience of the Austrian group’s R&D divisions to create market-specific commodities that are tailor-made for the North American and Caribbean jurisdictions.

By leveraging the highly-effective content from the Austrian-based NOVOMATIC product library, in cohesion with recently developed titles and technology, NOVOMATIC Americas profits from a diverse and advanced portfolio that is important for the Group’s activities on the North American continent.

Source:

“Greentube signs content deal with BLOX to expand Italian presence”, greentube.com, May 18, 2021.