Helio Gaming Sets Sights On Asian Expansion To Gain More Popularity Across The Region

No matter how big it gets, Asia still has plenty of room for various expansions, particularly regarding the online gambling universe. The entire continent seems like a “great opportunity” that anyone can have benefits from, and Helio Gaming seems serious about taking advantage of it.

This lottery gaming supplier puts a special emphasis on the intention to build their popularity and prevalence all over the region. Web-based lottery products seem to have great potential in the Far East market and embracing that growing trend seems like a must for any serious company.

Online Lottery Products As A Perfect Entrance Ticket

It was last year when Helio had its Asian debut in Macau and Japan. Their portfolio brought a multitude of betting opportunities …

…on a variety of international lotteries!

In addition to this, they also teamed up with Microsoft’s cloud platform Azure to leverage all segments of their products and services. As for their latest opportunity regarding Asia, Richard Mifsud, Helio’s CEO comments as follows:

“Lottery used to be the domain of lottery operators only, but it is so much easier just to add the vertical to existing operations, where you can introduce new players to your site and cross-sell really appealing opportunities to win large jackpots to existing customers.”

Helio Gaming’s Content For Wide Spectrum Of Consumers

As for the Helio’s titles, they include numerous lottery draws on daily and weekly basis as well as the event-based ones. What seems to be their greatest advantage is that they can be…

…branded by individual operators to appeal to a large number of player demographics.

Draws can use either live broadcast via existing studios in venues or supplier’s certified RNGs. The offering includes not only unlimited jackpots but also…

…numerous non-monetary prizes such as luxury holidays, fancy vehicles, yachts, and whatnot.

Asian Market Is Full Of Great Potential

This humongous market surely has plenty of space for numerous interested sides, and it shouldn’t be overlooked at any cost. Next generation lottery will surely bring plenty of innovations and it can be well-exploited as soon as players adopt it, as they did a long time ago with big state lotteries.

Commenting on the bright future of lottery in the Far East, Mifsud says that:

“The live lottery element will also be very appealing and fit easily given the preference for the live dealer format in the casino. I really think the lottery could be the next big thing in Asia.”

Source:

“Helio Gaming embraces Asia’s “great opportunity””, casinobeats.com, March 18, 2019.