November 15, 2023 Marija D
International Game Technology PLC, a reputable B2B brand, has unveiled its plans to broaden the horizons of IGT PlayDigital in Italy.
Partnering with Microgame, the leading online gaming service provider in the Italian iGaming realm, this collaboration aims to bring something new to local players!
Diving into this content agreement, Microgame gains the exclusive rights to distribute IGT’s expansive casino game library. Renowned titles like Treasures of the Pyramids, The Big Easy, Da Vinci Diamonds, and Cleopatra are set to captivate players across nearly 50 operators within Microgame’s extensive network.
This strategic alliance marks a pivotal moment for both brands, creating a synergy that pledges to reshape the Italian iGaming market. With IGT PlayDigital’s top-performing games at the forefront, players can anticipate an immersive and enriched gaming experience, setting a new standard for online entertainment.
As IGT PlayDigital continues to push boundaries and redefine digital gaming, this collaboration additionally shows that the company wants to provide its fans with cutting-edge content and thus boost their gaming experience. With a plethora of captivating games on the horizon, players are in for a treat as the Italian iGaming landscape transforms into a hub of innovation and excitement.
Marco Castaldo, CEO of Microgame, said that Microgame is excited to be part of the deal: “IGT has a rich history of providing best-in-class content across a variety of gaming channels in Italy, and Microgame is excited to now offer our operators and their players IGT PlayDigital’s highly engaging casino games. The inclusion of PlayDigital’s iGaming content strengthens our overall portfolio and complements our solutions so that we can continue to grow within the Italian market.”
Gil Rotem, IGT President of iGaming also shared few words on this amaing deal saying: “This partnership with Microgame enables IGT PlayDigital to amplify our casino portfolio on a broader scale and continue offering Italian players some of the most compelling digital games in the industry. The demand for iGaming continues to grow at a rapid pace and with IGT PlayDigital’s experience and deep understanding of the Italian gaming market, we are uniquely positioned to Microgame in its portfolio expansion opportunities.”
Source:
”IGT PlayDigital Partners with Microgame to Expand iGaming Content Distribution in Italy”, europeangaming.eu, November 14, 2023.
Exciting times ahead for Italian gamers! The partnership between IGT PlayDigital and Microgame promises a gaming revolution!