Incentive Games Launches Content with BtoBet

Incentive Games, the renowned free-to-play and paid-to-play multi-sports game developer, has signed a partnership with BtoBet, the leading platform provider.

The partnership sees the provider launching its free-to-play and paid-to-play virtual sports games go live with BtoBet’s platform. The focus is on the markets in Europe, Africa, and Latin America. The operator’s partners in these markets will be able to offer titles such as Virtual-League: Penalties and Virtual League: Racing.

Reaching a Wider Audience

Representatives from BtoBet, which recently expanded in Africa, say that its new partner’s games will allow them to get in touch with a wider audience and that they are looking forward to working with their new partner.

“Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics,” said Sabrina Soldà, Chief Marketing Officer at BtoBet.

Officials from Incentive say that they are delighted about launching their titles with the platform and that their titles will allow them to increase retention and acquisition rates. They are looking forward to a long and successful partnership.

“We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa. Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship,” said John Gordon, CEO of Incentive Games.

More About the Sports Betting Brand

BtoBet is a leading sports betting and casino technology solutions provider, which recently lent its neuron platform to Allbet. It features award-winning sports betting and online casino solutions and a full range of management services for operators on offer. The company’s services and products are fully compliant in regulated markets all over the world and its team is focused on finding innovative solutions that enable them the brand anticipate the industry’s future needs.

Source:

“Incentive Games Partners with BtoBet”, europeangaming.eu, March 25, 2021.