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iSoftBet Expands in Italy With LeoVegas.it, Operator Gains Access to Gamification Tools
September 28, 2019 Andrej Vidovic
iSoftBet, supplier of online casino software, has agreed further expansion in the Italian market thanks to the agreed deal with local c operator.
The supplier’s entire catalogue of gaming content has thus become available with LeoVegas.it. This includes their brand-new releases such as The Golden City, Merlin’s Magic Mirror and Vegas High Roller.
Rights to Game Aggregation Platform
According to the of the signed contract…
…Italian-oriented operator will, besides gaming content, gain access to iSoftBet’s entire suite of real-time gamification and marketing tools. This also includes the famous in-house patented In-Game toolkit.
The developer’s library consists of proprietary video slot games, table games and branded titles. Certainly their most exclusive offer is the Game Aggregation Platform with 30+ leading industry suppliers’ content that is available for desktop and mobile devices.
The platform is also making a swift work of one-time integration of these games with any operator.
Strengthening Their Position
iSoftBet’s content is licensed in the UK, Alderney, Italy, Spain, Portugal, Romania and Belgium. They are looking to offer their services and products in multitude of other regulated territories.
Company’s Chief Commercial Officer, Michael Probert, said of their new partnership with LeoVegas.it that it’s very important to his brand as LeoVegas is one of the recognizable names in iGaming industry and that he is delighted to have such a prolific partner.
This will help them cement their presence in the Italian market, added Probert, and reminded that his company’s content has always been well-received globally.
Paola Maia, LeoVegas.it’s Operations Manager, said that the operator is eager to offer iSoftBet games to their customers.
She said:
“iSoftBet have a reputation for developing highly exciting and immersive content, and we are very eager to offer its games to our customers. The innovative gamification toolkit, In-Game, is a highly impressive collection of features, and we look forward to a long and successful partnership.”
Swiss Entry
iSoftBet announced its entry into the regulated Swiss market this July, which opened at the beginning of the same month.
The games that they will be offering on this young online iGaming market are all mobile-friendly as well. Switzerland is this brand’s 16th market they have entered.
Introduction of LeoLine Problem Gambling Service
LeoVegas gaming Group has ed forces with Gambling Therapy, problem gambling treatment solutions provider.
Through this partnership, they have premiered LeoLine, a new live chat service which offers immediate help to those who need it.
This initiative’s goal is to focus on early identification of problem gambling and interact with individuals in timely and effective manner.
Says Chief Executive Mark Good:
“Our mission at LeoVegas is to create the greatest online gaming experience, with safer gambling at the core of our culture. This innovative idea from within our own team has developed into a working solution and we are proud to be working with Gambling Therapy to deliver and share our findings with the wider industry.”
Source:
“iSoftBet partners with LeoVegas.it”, calvinayre.com, September 25, 2019.
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That LeoLine thing sounds like it could be helpful. In any case, Italy is a tough market that has some severe marketing restrictions, so it’ll be hard to make it there.