Kindred’s Unibet Becomes NBA's Official Betting Partner

Kindred Group’s Unibet brand has signed a landmark deal with National Basketball Association (NBA) according to which they will become this USA’s professional basketball league’s new authorized betting partner.

Kindred’s popular betting brand will gain access to NBA’s official betting data and league branding that will be used on mobile and online platforms, only in the US territories during this current season.

Proud to Team Up With NBA

As a part of this breakthrough deal…

…Unibet will also cooperate with NBA on various initiatives that are aimed at protecting the NBA games’ integrity.

Manuel Stan, Kindred US senior vice president, shared his first impressions of this deal:

“We are very proud to team with the NBA; this will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms. Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.”

Busy Times For Both Entities

NBA was very active with forming partnership deals with gambling brands as soon as PASPA was lifted in May 2018. So far, they have formed ties identical to the one with Unibet with Tabcorp.

Meanwhile, Kindred has worked on expanding Unibet’s US reach. The brand has presented its online and mobile sports betting options for the state of Pennsylvania, after land-based sportsbook has been launched in PA.

Kindred and Unibet are also active in New Jersey, where they are partners with Atlantic City’s Hard Rock venue.

Sports Betting in USA

Since betting on sports has been lifted by US Supreme Court, this particular segment has been going through a Renaissance.

At the present moment, Delaware, Indiana, Arkansas, Iowa, Mississippi, New Jersey, New Mexico, New York, Nevada, Pennsylvania, Rhode Island, West Virginia and District of Columbia, with Illinois and several others on their way.

Source:

“Kindred’s Unibet scores betting partnership with NBA”, igbnorthamerica.com, November 25, 2019.