Light & Wonder Takes Its Content Live in Michigan with Playzido

Light & Wonder, a Las Vegas-based provider of brick-and-mortar and online casino products and services formerly known as Scientific Games, has announced the launch of its content in Michigan. L&W’s state-of-the-art gambling platform Playzido has opened its virtual doors for players across the Great Lake State, following the obtaining of a B2B supplier license from the Michigan Gaming Control Board (MGCB).

Playzido was acquired by Light & Wonder in May 2022 to accelerate the company’s partnership strategy, which is of utmost importance in the creation of content for studios like Lightning Box, Authentic Gaming, and ELK. Playzido’s proprietary Remote Gaming Server is widely acclaimed as one of the best in the industry for rapid custom game development.

Significant Moment

L&W can brag of a strong global presence, catering to players in different corners of the world, from Mexico to the UK. Still, the United States remains a high priority, with the country’s regulated markets being at the top of the list.

The launch of Playzido in Michigan will see operator partners across the state get access to a new offering of casino content developed by many studios that have never been available in the U.S. before.

Dana Jackel, Head of US Commercial at Light & Wonder iGaming, said:

“This new license for Playzido in Michigan is a significant moment for us in of creation and delivering content that truly appeals to players in the state.

“Playzido’s platform is rightly regarded as one of the industry’s strongest and has already enjoyed enormous success in Europe. Everyone at Light & Wonder is ecstatic to harness the Playzido technology to bring next-level studios and games to our operator partners and players in Michigan to enjoy.”

Top-Notch Online Casino Games

Since its appearance on the iGaming scene back in 2018, Playzido has developed a strong foothold in European markets, and now, it is obviously ready to strengthen its position in the North American markets.

The platform’s flexible technology is built specially to provide all the necessary to creative independent studios, no matter the type of games they produce. One of the latest brands to benefit from Playzido’s capacities and engaging marketing tools was Atlantic Digital, an innovative software developer known for its exclusive games based on popular movies and TV series.

Among the first titles to go live with gambling websites in Michigan are such smash hits as Charlie’s Angels™, Diamond Multiplier Respin™, and Blazing 777 2x3x5x™.

Source:

“Light & Wonder Unlocks Huge Potential In Michigan As Playzido™ Platform Goes Live”, explore.lnw.com, September 28, 2023.