NetEnt Enters Agreement With Svenska Spel

Prior to Sweden’s grand opening of re-regulated gambling market on January 1st, 2019 the leading producers of casino software, NetEnt, have signed another important contract, this time with Svenska Spel Sport & Casino AB – the country’s largest gaming operator.

The supply agreement will provide subsidiary of AB Svenska Spel clear access to an extensive game collection of award-winning products, including slots and d casino games from various categories such as baccarat, roulette and TXS Hold’em.

As key components of the provider’s expansion strategy, regulated iGaming markets are constantly going through an exhaustive qualification process, as adding software products in Sweden may only commence after the re-regulation procedure is adopted.

Re-Adjusting To Deliver Quality

The Swedish Parliament, Riksdagen, has already approved the modifications of the gambling market, allowing the new legislation to go into effect after the New Year’s Eve or on January 1st, 2019. According to NetEnt’s chief product officer, Henrik Fagerlund, the company is ready to launch at full capacity on the day of market opening:

“I am very pleased that Svenska Spel has selected NetEnt as supplier ahead of the Swedish market re-regulation. Svenska Spel is the most established gambling operator and the largest sponsor of sports in Sweden. We really look forward to a close collaboration to deliver best-in-class digital casino games to Svenska Spel’s customers.”

At the same time, Fredrik Wastenson, MD and head of business unit at Svenska Spel commented that the supplier’s portfolio was pretty much an obvious choice for the company, since it delivers casino products of the highest quality and performance.

Digression: To disagree with the statement would be too much to handle, as just by looking at the supplier’s catalog one can get goosebumps or even start to dribble… you can have a sneak peek at the latest additions on the aggregator’s slot directory.

Other Major Deals

Sweden’s largest casino retailer is also well-known for collaborating with brands from other verticals, including Lotto, Triss, Stryktipset, Oddset, Vegas and Casino Cosmopol. The group was established in 1997 when two major operators, Tipstjänst and Penninglotteriet merged into one legal entity.

Equally important, the operator has expanded its library with additional contracts including the one with Cherry’s subsidiary Yggdrasil Gaming. Leading casino slots will complement the platform once the re-regulation kicks in on 1st January, launching not only recent innovative installments Wolf Hunters, Hanzo’s Dojo or Dark Vortex, but a full integration of BRAG and BOOST – promotional tools for increased performance and revenue control.

Source:

“NetEnt signs contract with Svenska Spel ahead of Swedish market re-regulation”, netent.com, October 24, 2018.