Jul10
NetEnt Makes Entry into West Virginia Through Partnership with DraftKings
October 19, 2020 Alex Hoffmann
After a very significant US expansion with The Cordish Companies across Pennsylvania, NetEnt has achieved a successful technical integration with DraftKings, allowing the supplier to launch a selection of games in West Virginia.
The agreement with Lottery Commission in this North American state will mark the Swedish developer’s first non-proprietary game studio in the newly regulated market, increasing its footprint immensely throughout the whole country.
Among the first titles to go live are certainly Starburst, Gonzo’s Quest and Blackjack, internationally recognized hits with a huge fan base.
Live in Third State
In the previous period, NetEnt has worked its way up in the rapidly-growing US market by g important strategic distribution arrangements with key operators. Besides the major collaboration agreement with PlayLive! in the midst of October, BetMGM in Virginia and Tipico in New Jersey, the company’s casino offering is now also live with Gaming Realms, Svenska Spel and Betsafe.
Meanwhile, 888casino has teamed up with the Swedish leading provider and integrated Live Blackjack, Blitz Blackjack as well as Perfect Blackjack, while Evolution Gaming made a bid to aquire the Stockhold-listed supplier and all its entertainment products for SEK19.6 billion.
At the end of September, the supplier’s portfolio became available with Wind Creek, another top-performing online casino platform in Pennsylvania. Brian Kraft, NetEnt vice president commercial, NetEnt Americas LLC commented the agreement with DraftKings and West Virginia Lottery Commission by saying:
“We are thrilled to be the first third-party supplier to launch our games in West Virginia. It’s fantastic to have some of our most popular titles from New Jersey and Pennsylvania now live in the West Virginia market for DraftKings’ players to enjoy.”
New Jurisdictions on Sight
The news about NetEnt’s expansion with US industry giant DraftKings has already been announced on October 9th, whose presence ought to expand into new jurisdictions in the months.
DraftKings’ players in the above-mentioned states will soon be able to play a variety of games, as the top supplier continually intensifies content distribution in and New Jersey Pennsylvania since the entry in July. The company’s latest integration further establishes its market-leading reputation, and as more states look to legalize online gaming, it is possible that even more products become available over time.
“DraftKings’ size and market presence make this launch one of the most significant to date. We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions,” added Brian Kraft, VPC Americas.
Back in August, NetEnt launched its live casino portfolio with Betsafe in Lithuania, allowing players throughout the country to enjoy tailor-made content from its auto-roulette studio. According to Kaido Ulejev, commercial director CEECA at the online game company, the team is delighted that Betsafe represents the first operator to launch NetEnt’s authentic offering and expects it to become a big success with players in the subsequent period.
Source:
“NetEnt enters West Virginia as the first independent content supplier”, netent.com, October 15th, 2020.
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Well I guess it was a natural turn of events after entering Pennsylvania and New Jersey. The company has a very strong capacity to expand in the US market and we’ll probably see new distribution deals in the months. When you make gaming content like these guys, it’s almost certain you’ll be riding with the king.