Pariplay® Elevates Fusion Platform with Kero Gaming Partnership

NeoGames, operating through its subsidiary Pariplay®, has recently announced a strategic partnership with Kero Gaming, signaling a significant enhancement to its Fusion platform. This collaboration aims to introduce sports betting options into the Fusion platform, providing a comprehensive and engaging experience for players.

About Kero Gaming

Kero Gaming is renowned for its expertise in micro-betting data feeds, products, and services. By integrating Kero’s full product suite onto the Fusion platform, Pariplay® is poised to offer dynamic sports betting markets and cutting-edge betting technology to its s.

The integration of sports betting options into the Fusion platform represents a major upgrade for Pariplay®’s Fusion platform. This move aligns with the platform’s objective of providing a myriad range of content and improving player engagement.

Kero Gaming’s micro betting technology is a standout feature of this partnership. Powered by a recommendation engine and proprietary algorithms, Kero’s technology allows for contextually relevant betting markets. Players can enjoy a casino-style sports betting experience, betting on individual plays or moments during live matches.

The collaboration brings several benefits to players. They can now access a wider range of betting options, including dynamic next-play markets and live chat features for social interaction. This integration enhances the overall gaming experience and caters to the evolving preferences of online casino enthusiasts.

Strategic Focus on Regulated Markets

Pariplay®’s strategic focus on regulated markets is evident in this deal. By expanding the Fusion platform with sports betting capabilities, the developer aims to meet the demands of players in regulated markets worldwide.

This is also a step forward in the evolution of online gaming platforms. With the Fusion platform now offering sports betting options, players can expect a more immersive and diverse gaming experience!

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc. demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform. With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continuously striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration. This partnership represents a significant step towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

Source:

”Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform”, europeangaming.eu, April 23, 2024.