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Pariplay to Launch Casino Games with Svenska Spel in Sweden
June 1, 2019 Alex Hoffmann
Leading provider of Internet Gaming Systems and a GMS Entertainment Limited subsidiary, Pariplay Ltd, has agreed with Svenska Spel to go live with its entire game cata the Swedish iGaming market.
This deal confirms the company’s aspirations towards expansion, since it recently launched in other countries as well, including Bulgaria and Italy. The partnering iGaming organization, Svenska Spel Sport & Casino, is in fact, part of the state-owned entertainment enterprise, founded in 1997, when Penninglotteriet and Tipstjänst merged together.
New Expansion Deals on The Horizon
One of Pariplay’s recent additions to its ever-growing portfolio of casino products is also Lucky Vegas. Players within this territory will have exclusive access to its latest release until June 11th, when the two-week promotional period officially expires.
Commercial and marketing director at the Sofia-located software corporation, Richard Mintz, has emphasized the importance of the Svenska Spel deal, by saying that it will “give the company a stronger footing in the region, highlighting its drive for forward-thinking innovation.”
Mintz added that the collaboration with leading operators from within the industry’s biggest regulated markets continues, mostly thanks to Pariplay’s long-term expansion plans.
The group has recently been given a gambling license in Romania, with Spain, Portugal and Denmark soon to follow.
Gambling Framework in Jeopardy?
Recent events in Sweden have shown minor disturbance when it comes to the newly launched gambling framework, since Svenska Spel had recently received a complaint for violating ad rules. At the same time, the operator announced an overall revenue decline in Q4 2018, despite high gains from online casino activities in the country.
Nevertheless, Jonas Nygren, vice president at Pariplay, said that the “company has proven itself and it enjoys success across many other regulated markets.”
Nygren also feels that the company’s “diverse collection of games will complement its existing product offering and that the company can provide the Swedes with an even more exciting gaming experience.”
As far as customer service is concerned, partner services and agents, Spel has officially announced the appointment of Carolina Swaffer, who will take office on June 1st, 2019.
Her duties will include collaboration with more than 6,500 agents and partners in Sweden alone, as well as a base of customers at around 2.1 million!
In case you want to learn more about Svenska Spel, make sure to navigate to our news category or use the search box if you want to find a particular article or page.
Source:
“Pariplay connects with Svenska Spel for Swedish expansion”, calvinayre.com, May 30, 2019.
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The world’s most regulated market for iGaming has just been upgraded with the catalog of another great supplier. Looking forward to checking it out and playing.