Play’n GO Debuts in Formula 1 by Partnering with MoneyGram Haas Team

Play’n Go, a top-tier software provider of innovative online casino slots, has become the first Swedish company to appear in Formula 1 as a main sponsor of the team. The agreement with MoneyGram Haas F1 Team was signed just a couple of days before the 2023 Las Vegas Grand Prix, which takes place over 50 laps of the 6.2-kilometre Las Vegas Strip Circuit in Nevada, USA.

The mutually beneficial partnership is expected to be activated straight away ed by Play’n GO’s full commitment to integrating even more entertainment into such a highly regulated environment as Formula 1 World Championship. 

Legions of New Fans

One of the industry’s most acclaimed casino suppliers who just scored a hat-trick of prestigious awards, Play’n Go has once again made a splash in the iGaming community.

The latest multiyear deal with MoneyGram Haas F1 Team will see its drivers Kevin Magnussen and Nico Hulkenberg starting the 2024 season with the developer’s logo on their race suits. However, already this year, Play’n GO’s logo will be seen on the side of the VF-23 and on team apparel.

Guenther Steiner, Team Principal of MoneyGram Haas F1 Team commented:

“We’re delighted to be working with Play’n GO, a global leader in the gaming industry.

“The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too. I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership.

“Our collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years”.

Huge Audience of Casino Players

The Swedish slot maker does not need a special introduction as its games are among the firm favorites of players in different corners of the world. From the legendary Book of Dead and Reactoonz to Gerard’s Gambit, Fire Joker, and a host of recently launched titles including swine-tastic Piggy Blitz – the brand’s portfolio caters to all tastes.

According to the latest data, Play’n GO’s content typically draws the attention of more than one and a half million unique players, boasting a quarter-billion spins on a daily basis.

Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO, said:

“F1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world

“We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. Our partnership with the MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we are thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track”.

Source:

“Play’n GO and MoneyGram Haas F1 Team announce new partnership”, playngo.com, November 16, 2023.