Playtech Launches Branded Live Casino Content on FanDuel’s Canadian Platform

Playtech, a technology leader in the online gambling industry, continues its expansion across North America by striking a milestone agreement with FanDuel for the Canadian market. It is the first time that two companies are teaming up and, without a doubt, this collaboration is mutually beneficial.

To launch its branded Live Casino content on FanDuel’s platform, Playtech has built a dedicated studio located within its state-of-the-art production hub in Riga, Latvia. Designed to cater directly to the needs and wants of FanDuel’s players from the Great White North, the newest studio is home to a decent range of immersive live dealer tables, including Roulette, All Bets Blackjack, Baccarat, and 7-seater Blackjack.

The Beginning of Exciting Live Casino Partnership

Playtech, who at the beginning of the month made the headlines for the acquisition of worldwide rights to develop the iconic Family Feud franchise, has made another significant step toward the growth of its live casino offering.

Initially, the agreement with FanDuel will cover only Ontario, however, it stipulates the provision of the Live Casino studio to other Canadian provinces, if and when they regulate. The deal leaves plenty of room for future expansion across the country thanks to its flexibility.

George Voyatzis, VP Commercial for Playtech said:

“It’s brilliant to see Playtech Live continue its growth in North America. Our partnership with FanDuel marks a really exciting moment for Playtech, and we look forward to delivering our Live Casino games for FanDuel and its s across Ontario. As we build more studios globally and release new content, this announcement is yet another example of Live taking over the gambling industry on a global scale”.

Dale Hooper, General Manager for FanDuel Canada said:

“We are proud to be announcing this deal with Playtech, which will bring our s across Canada the highest quality Live Casino experience. The addition of the innovative FanDuel Live Casino studio has been specifically localized to cater for the Canadian market and FanDuel.

“This unique proposition cements FanDuel’s position for online casino in the North American market. The agreement marks the beginning of what is sure to be a successful and exciting partnership with one of the world’s largest game providers”.

Strong Focus on North America

Over the recent time, Playtech has had a strong focus on North American markets. In July, its iconic Adventures Beyond Wonderland was launched in the USA for the first time. This highly entertaining live game is streamed from the innovative physical studio in New Jersey, suring the expectations of even the most demanding players.

The company has numerous partners in the thriving U.S. market while one of the most significant deals became a multi-state agreement with 888 Holdings penned last year. When it comes to Ontario, the London-headquartered gaming giant established its presence in the province in January 2022 through the partnership with NorthStar Gaming, launching its IMS Platform, Casino, Live Casino, Poker, and Bingo.

Source:

“Playtech and FanDuel sign landmark deal to drive Live Casino in Canada”, playtech.com, October 25, 2023.