April 23, 2025 Marija D
online gaming in New Jersey. Playtech, a prominent name in gambling technology, has formally requested regulatory permission to introduce exclusive, private-access blackjack tables on its digital platforms.
In a petition filed with the New Jersey Division of Gaming Enforcement (DGE), the New York-based firm is seeking to create a new online experience that mirrors the exclusivity of in-person high-roller tables. These virtual tables would be reserved in advance and not accessible through the usual game lobby, ensuring a tailored environment for select players.
“Certainly, the concept of a private table for blackjack players is well-recognized in New Jersey at land-based casinos,” Playtech explained in its petition. “The fact that it is offered in a live online setting does not create any unique regulatory issues that would bar its deployment outside of a land-based casino environment.”
According to details shared in the petition, Playtech envisions the private tables as pre-arranged sessions managed through its dedicated live studio. Access would be granted to designated players shortly before the scheduled game begins. The aim is to replicate the ambiance and exclusivity of a VIP room without the physical limitations of a casino floor.
While the tables are private in of access, Playtech stressed that all existing legal and regulatory standards would still apply. These include measures like session duration restrictions, maximum betting limits, and protocols designed to promote responsible gambling behavior.
The petition, released by the DGE in response to a request from The Press of Atlantic City, included certain redactions but clearly indicated the company’s intent to innovate within the boundaries of New Jersey’s gaming laws.
This proposal arrives at a time when online gambling in New Jersey continues to see record-setting growth. According to figures released by the DGE on Wednesday, internet gambling revenue for March reached an all-time high of $243.9 million. This marked a sharp increase compared to the $197.2 million generated during the same month in 2024.
Notably, March was the second month in a row that revenue from online gambling outstripped earnings from Atlantic City’s brick-and-mortar casinos — a reflection of the growing dominance of digital platforms in the state’s gaming industry.
Playtech’s move to establish high-end, private gaming sessions could tap into this momentum, targeting a niche segment of the market that seeks exclusivity and customization. If approved, it may pave the way for other operators to adopt similar formats, blending the personalized appeal of VIP casino rooms with the convenience of online play.
Source:
Playtech Seeks approval for private online blackjack games in New Jersey, pressofatlanticcity.com, April 18, 2025.