February 28, 2019 Tamara Vucinic
Playtech, the world’s largest supplier of online gaming and sports betting software from the Isle of Man, signed a new deal with GVC. According to the agreement, the two companies will collaborate for the next six years.
GVC Holdings PLC, which recently inked a content deal with Yggdrasil, is a gambling and online gambling operator in both B2C and B2B markets. The deal is that Playtech should provide all GVC brands with its services and products…
…in both existing and new markets in the future.
Through this partnership, Playtech BGT Sports will also supply Ladbrokes Coral with the software for its range of self-service betting terminals all over Great Britain, the Republic of Ireland and Belgium.
“We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years. This is testament to the strength of the Playtech proposition and we look forward to ing GVC over the coming years,” Playtech CEO, Mor Welzer, said in an official report.
The two companies will also be working side by side on integrating Playtech products and services to the GVC platform…
…so that they can be available to MGM-GVC JV, ROAR Digital.
As one of the biggest global brands in this industry, GVC Holdings has established through time a portfolio of global and local brands…
…and for the first time, those brand will have the exclusive access to Playtech’s suite of content and products.
“We are delighted that we have been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high-quality gaming product. At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral,” Kenneth Alexander, CEO of GVC said.
Playtech was founded in 1999 by Israeli entrepreneur, Teddy Sagi in Tartu, Estonia. The company, which saw a 54% revenue rise in 2018, provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, and mobile gaming…
…as well as live dealer games and fixed-odds arcade games online.
This gambling software giant launched its first casino product in 2001 and has grown since then into one of the world’s leading and largest international designer, developer and licensor of web and mobile application software to the digital gaming industry.
“This has been an extremely important year in the growth and development of Playtech. The year has produced many challenges for Playtech and the industries we operate in, making our achievements this year all the more critical to our longer-term success,” Alan Jackson, Playtech chairman commented.
“Playtech has continued to improve its quality of earnings, has delivered strategic progress in fast growing markets, has an improved financial profile and continued to develop its corporate governance through the evolution of the board. This progress lays the foundations for long term, sustainable growth and shareholder value in 2019 and beyond,” he added.
Source:
“Playtech signs new long-term agreement with GVC until 2025”, calvinayre.com, February 27, 2019.
Looks like more and more gambling giants are partnering up and making deals that will expand gambling even more in the future.