Playtech Strengthens Partnership with Flutter Entertainment

Betfair, and Sky Casino.

Aside from providing its products and services to its operator partners, Playtech has made great efforts in raising industry standards in responsible gaming and safer gambling. Being partners with some of the leading industry operators and suppliers has allowed the brand to make great strides in developing the industry’s first code of conduct on safer game design.

Thanks to the partnership, Flutter will be able to launch its partner’s proven suite of products and services across Europe. This five-year commitment will greatly improve the relationship between the two companies.

Key Partner

Representatives from Playtech, which recently went live with Kindred brands, say that Flutter is one of their key partners and that this extension is testament to the long standing relations between the companies. They are looking forward to working with Flutter in the key markets.

Shimon Akad, Chief Operating Officer at Playtech, said: “Flutter is one of Playtech’s key strategic partners, and so this new long-term agreement to supply our innovative software and services across four key product verticals is significant. This is testament to the long standing and strong relations between Flutter and Playtech, and we look forward to continuing to work with Flutter in its core markets to Paddy Power, Betfair and Sky Casino over the next five years.”

Officials from Flutter Entertainment, which recently boosted stakes in a deal with FanDuel, say that they are happy about g an extension and that they are excited about continuing working with their long-standing partner.

Conor Grant, CEO of Flutter’s UK&I Division, added: “We are pleased to have signed an extension agreement with Playtech. Over the years we have built a very successful partnership and are excited to continue offering our customers access to software from one of the world’s leading suppliers of high-quality gaming product.”

More on the Provider

Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is one of the world’s largest online gaming software suppliers offering cutting-edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, the brand has acquired 140 global licenses in 20 regulated jurisdictions.

The company also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single .

Source:

“Playtech extends long-term partnership with Flutter”, playtech.com, March 18, 2021.