Playtech’s First Live Casino Operation Goes Live in Michigan

live casino studio in the United States. The company will be providing one of the largest live entertainment studios in Michigan.

The studio will feature state-of-the art technology in video in audio from its Riga studio. The technology will allow Playtech to deliver unparalleled live content never seen before in the market in the United States. Its live studio will be located in Southfield, which is rapidly becoming Michigan’s technology and innovation hub. The location has been approved by the regulator in Michigan.

First Step in U.S. Expansion

Representatives from Playtech, which recently strengthened its partnership with Flutter Entertainment, say that the launch of this studio is the first step forward in their US expansion strategy and that they are looking forward to delivering their products to other states in the country.

Shimon Akad, Chief Operating Officer at Playtech, said: “The new studio in Michigan is the first step in our US Live expansion as we look to deliver Live studios in all regulated states. Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market featuring innovation and entertainment at its best. The scale of our technology and breadth of our product will allow Playtech to take the live iGaming experience in the US to the next level.

At Playtech, we pride ourselves in being a key member of all our communities and we are thrilled to be bringing employment opportunities to local communities as part of our expansion in the US. With the effects of the global pandemic still felt in markets across the globe it is more important than ever we our local industries and communities.”

Continuous Development

Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is one of the world’s largest online gaming software suppliers offering cutting-edge, value added solutions to the leading operators in the iGaming industry.

The company also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single .

Source:

“Playtech secures first Live Casino studio in Michigan”, playtech.com, March 29, 2021.