Scientific Games Expands with Virtual Sports Content from Inspired Entertainment

Scientific Games, a leader in the lottery and gaming industry, is making significant strides in expanding its SG Content Hub Partner Program by welcoming Inspired Entertainment.

This collaboration marks a pivotal development in providing a richer gaming experience for Scientific Games’ iLottery customers worldwide. Inspired Entertainment, renowned for its cutting-edge virtual sports offerings, now adds its lifelike sports simulations to the SG Content Hub, a premier platform for delivering engaging content to lottery enthusiasts.

Inspired Entertainment, with its offices in the U.S. and the UK, brings a suite of virtual sports games that simulate real sports betting. The technology behind these games has evolved over two decades, offering players an immersive experience that mirrors the thrill of live sports. Each virtual event lasts approximately 90 seconds, allowing players to enjoy quick-paced gaming sessions. Inspired’s expansive portfolio covers a wide range of sports, providing entertainment even when live sports events are unavailable, and ensuring a 24/7 gaming experience.

Inspired Entertainment’s Strategic Move

Brooks Pierce, the President and Chief Executive Officer of Inspired Entertainment, emphasized the strategic importance of this partnership: “ing the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content. We’re thrilled to bring the virtual sports experience to iLottery players globally through this partnership.”

This partnership enhances the gaming options for Scientific Games customers and aligns with Inspired Entertainment’s goal of expanding its footprint in the global gaming market. By leveraging Scientific Games’ extensive network and technology, Inspired can reach a broader audience, offering them a unique blend of entertainment and realism.

In addition to virtual sports, Inspired Entertainment offers an expansive portfolio of content, technology, hardware, and services for regulated gaming, betting, lottery, social, and leisure operators worldwide. Operating in approximately 35 jurisdictions, Inspired supplies gaming systems for around 50,000 gaming machines in various venues, from betting shops to gaming halls. The company also provides virtual sports products across more than 32,000 retail locations and multiple online platforms, delivering digital games to over 170 websites. Their gaming, virtual sports, interactive, and leisure products cater to a wide range of players, opening new revenue opportunities for operators.

Scientific Games’ collaboration with Inspired Entertainment extends beyond iLottery offerings. The companies have also partnered on a sports betting aggregator, providing comprehensive solutions to sports betting customers worldwide. This synergy between the two industry giants underscores their commitment to delivering innovative and engaging gaming experiences.

Expanding the SG Content Hub

Steve Hickson, Vice President of Digital Games for Scientific Games, expressed his enthusiasm about the partnership: “We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship. Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”

The SG Content Hub, a flagship initiative of Scientific Games, serves as a central platform for digital content distribution, connecting players with a wide array of gaming experiences. By integrating Inspired Entertainment’s virtual sports, Scientific Games is enhancing the variety and excitement available to its customers, reinforcing its position as a leader in the lottery and gaming sectors.

Scientific Games has established itself as a global powerhouse in retail and iLottery solutions. Their relentless innovation and commitment to security have made them a trusted partner in the gaming industry.

A Look at Recent Achievements

In related news, Scientific Games’ Instant Products Director, Jeff Fain, was recently honored with the 2024 Powers Award by the North American State and Provincial Lotteries Association. This prestigious award recognizes individuals who have made significant contributions to the lottery industry, showcasing the high level of achievement, drive, and integrity that Fain embodies.

John Schulz, President of Americas and Global Instant Products for Scientific Games, lauded Fain’s accomplishments, stating, “We’re extremely proud of Jeff’s work with our U.S. customers and appreciate the New Mexico Lottery for recognizing his contributions to the success of its instant game portfolio. He has approached his work with the Lottery as 100% collaborative and cultivated a fantastic customer relationship with its team.”

Source:

Scientific Games Adds Inspired Entertainment’s Virtual Sports to SG Content Hub, Expanding Access to iLottery Content Globally, scientificgames.com, August 5, 2024.