SKS365 Expresses Opinion at the European Gaming Congress

The European Gaming Congress, an international event, took place on November 8, 2019 in Milan, Italy. The event dedicated a whole day to gaming in Italy and opened a debate about the current state of the political, regulatory, technological and economic sphere. The audience had the opportunity to listen to some of the most autoreactive names in the international market.

The Congress this year brought together operators, shareholders, professionals, service providers and management from all over Europe. After the events that took place during the last few months, the choice of bringing all these entities together was almost psychological.

The main talking points in the debate were Focus on Italy and Marketing for Operators in Regulated Markets. The audience had the pleasure to hear Maurizio Bernardo, Senior Strategic Advisor at SKS365 and sco Gaziano, Chief Marketing Officer and Country Manager at SKS365 Italy.

Official Statements

“In public gaming market and actors are in continuous and rapid evolution, so it’s necessary aim for a single and widespread regulation, in order to penetrate the territory through management and control actions by the institutions and of the Authorities all and, in this sense, the Municipalities could play a fundamental role. The role of the Municipalities is essential for a framework law governing the location of sales outlets in the area. An perfect machine, which considers the different needs and all local and national actors, could even be able to feed itself: just think of what it could mean to include the Municipalities and local authorities in the revenue, aiming to establish a virtuous circle in which part of the revenue could be used for the prevention of gambling addiction and for responsible gaming training,” said Bernardo, during his morning speech that was focused on the consequences of the Dignity Degree and the lack of effects of the distance meter.

“In a context where communication activities are drastically reduced, we must focus on the recognition and reliability of the product on the one hand, and on an ethical approach and aware at all levels, especially at the physical level. Today more than in the past it is necessary to ‘put your face’, which in this case means to present ourselves to the customers throughout the national territory. Therefore, we could not miss this meeting to make our voice heard also in such a crucial phase for the Italian market and beyond, given that this European Gaming Congress is the evidence that the importance of the Made in Italy industry goes well beyond the borders of our Country,” ¬said Gaziano, in his speech about the importance of retail for the identity of each operator.

Source:

“SKS365 At European Gaming Congress: “Responsibility, Awareness And Common Sensitivity Are The Answers Against Prohibitions And Prejudices In Italian Gaming Industry””, George Miller, europeangaming.eu, November 11, 2019.