Social Media Influencers Shaping the Las Vegas Experience

Las Vegas thrives on image and allure, and in today’s digital age, social media influencers play a pivotal role in framing the city’s appeal to visitors and residents alike. These personalities guide audiences through the city’s vibrant culture, sharing everything from hidden treasures to practical travel advice.

Post-pandemic, several Las Vegas influencers have risen to prominence as trusted voices in exploring and enjoying the ever-changing metropolis. With millions of followers across platforms like TikTok, YouTube, and Instagram, these influencers are redefining how audiences perceive Las Vegas. Here’s a closer look at five standout influencers shaping the Las Vegas narrative.

The Budget-Savvy Insider

Jennifer Gay, known online as Vegas Starfish, has built a reputation for providing practical and budget-friendly tips for navigating Las Vegas. With an impressive following of 1.7 million on TikTok, she shares valuable insights that resonate with travelers and locals alike.

Vegas Starfish’s content covers an array of topics, from highlighting hidden deals to offering detailed hotel reviews. Her evaluations dive into specifics such as room cleanliness and water pressure, giving followers a comprehensive understanding of accommodations across the city.

Jacob Orth, the face behind Jacob’s Life in Vegas, is a go-to resource for those seeking practical advice about living in or visiting the city. His YouTube channel has amassed over 339,000 subscribers, offering a mix of detailed guides on neighborhoods, the Las Vegas Strip, and beyond.

Orth’s straightforward delivery and focus on everyday life in Las Vegas appeal to a broad audience. A unique feature of his content is his contrasting video series, which provides both pros and cons of staying at various hotels, ensuring viewers receive balanced perspectives.

Exploring Vegas on a Budget

Travel Ruby, known for her vibrant and polished YouTube presence, has become a favorite among budget-conscious travelers. Her nearly 336,000 subscribers enjoy her practical advice for exploring Las Vegas, Nevada without overspending.

Ruby’s signature content includes hotel review videos that frequently feature her entertaining elevator dance. Since relocating to Las Vegas with her husband, “Mr. Ruby,” she has shifted her focus to monthly news updates and slot gameplay, maintaining her popularity post-COVID.

Drew Belcher, also known as Unlokt, has turned his deep knowledge of Las Vegas cuisine into a booming social media career. With over 1.6 million TikTok followers and 863,000 Instagram fans, his content highlights the city’s vibrant food scene.

Unlokt’s videos showcase unique and flavorful dishes, often achieving viral success. For instance, his post featuring a $1,000 tray of lobster tails garnered over 4.5 million views, while a behind-the-scenes look at a donut shop racked up a staggering 106 million views.

Matt Morrow, widely known as Vegas Matt, has carved out a niche as a gambling influencer. With over 857,000 subscribers on YouTube, his content initially focused on slot gameplay but has since expanded to include high-stakes table games such as baccarat and blackjack.

Having relocated to Las Vegas more than a decade ago, Morrow’s engaging style has made him a fan favorite in the gambling community. His influence was further solidified when he partnered with FanDuel Casino, highlighting his prominence in the industry.

Source:

”Social media influencers are shaping the world’s view of Las Vegas”, cdcgaming.com, November 30, 2024.