Soft2Bet to Introduce New iGaming Brand in New Jersey After Caesars Deal

Caesars Entertainment and remains subject to regulatory approval.

Soft2Bet Expands Beyond Europe and Latin America

The move marks a major milestone for Soft2Bet as it ventures into the U.S. market for the first time. The company has built a strong presence across European and Latin American jurisdictions and continues to expand its international footprint.

In March 2025, Soft2Bet launched ElaBet.gr in Greece after receiving a local gaming license, introducing a portfolio of Greek-themed casino games and live dealer tables tailored for the region. This followed its earlier success in Spain, where it obtained a general gaming license, further strengthening its European operations.

Commenting on the company’s U.S. expansion, Soft2Bet CEO Uri Poliavich stated: “We are set to redefine gamification here in the U.S. and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.”

A key aspect of Soft2Bet’s U.S. expansion is the introduction of its Motivational Engineering Gaming Application (MEGA), a proprietary gamification platform designed to enhance player engagement and retention.

The MEGA platform has already demonstrated its effectiveness in international markets, with operators reporting a 400% increase in player screen time, a 65% rise in net gaming revenue, a 50% boost in deposit amounts, and a 45% increase in average revenue per . These figures highlight the platform’s ability to drive player activity and profitability.

Soft2Bet’s Global Reach and Track Record

Founded in 2016, Soft2Bet has established itself as a key player in the iGaming industry, developing multiple successful brands worldwide. Its portfolio includes well-known gaming platforms such as Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), and Don.ro (Romania).

Currently, the company holds 16 gaming licenses across various jurisdictions, including Denmark, Greece, Ireland, Italy, Malta, Mexico, Sweden. Soft2Bet offers a catalog of over 12,500 games from multiple providers and hosts more than 1 million live gaming events annually.

Soft2Bet’s reputation in the gaming sector has been further reinforced by multiple industry accolades. The company has received honors from respected organizations such as EGR, SBC, and SIGMA. Most recently, at the Global Gaming Awards EMEA 2025, Soft2Bet secured three significant awards: Executive of the Year (for Poliavich), Platform Provider of the Year, and Product Launch of the Year for its MEGA platform.

While the company has yet to disclose detailed information about its New Jersey brand, further updates, including branding and operational specifics, are expected in the coming months. With its proven success in international markets and a strong focus on gamification, Soft2Bet’s U.S. debut is set to bring a fresh approach to the online gaming space.

Source:

‘’Soft2Bet to Launch Award-Winning iGaming Solutions and Products in the United States’’, prnewswire.com, March 12, 2025.