ToonieBet Named Official Online Casino Partner of Ottawa Senators

With the Ottawa Senators celebrating their long-awaited return to the NHL playoffs, ToonieBet is set to bring even more excitement to fans through a new strategic partnership. The online casino operator will energize the experience with exclusive giveaways, vibrant branding, and a casino platform designed to match the team’s spirit.

The Senators officially announced that ToonieBet will serve as their Official Online Casino Partner. ToonieBet, which entered the market in 2024, operates under Ontario. The collaboration aims to merge thrilling hockey moments with engaging casino experiences for fans across the province.

Partnership Highlights Fan Engagement and Brand Visibility

The agreement between ToonieBet and the Ottawa Senators features a wide range of branding and marketing initiatives aimed at deepening fan interaction. These include digitally enhanced dashboards visible during both home and away games, in-rink board signage at home games, and virtual slot signage appearing across various events.

Additionally, ToonieBet branding will be prominently displayed throughout the Senators’ official page on NHL.com, offering another layer of digital visibility. Broadcasts of Senators’ games will also feature digitally enhanced rink boards, ensuring a consistent presence whether fans are in the arena or watching from home.

One of the key components of the partnership focuses on fan engagement through social media contests and promotions hosted on the Senators’ digital platforms. ers will have the opportunity to win exclusive team merchandise and game tickets, fostering stronger connections between fans and the team.

Martin Ballard, Vice President of Corporate Partnerships at the Ottawa Senators, shared his excitement about the collaboration, stating: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our ionate fanbase in new and innovative ways.”

The Senators’ recent success, having clinched their first playoff berth since 2017 — ending the third-longest drought in NHL history — adds even greater momentum to the launch of this partnership.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, echoed Ballard’s sentiment, remarking: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

ToonieBet Deepens Ontario Presence Amid North American Growth

By leveraging the Ottawa Senators’ reach through digital channels and in-arena activations, ToonieBet plans to strengthen its footprint in the competitive Ontario gaming market. Players across Ottawa and the broader province will experience localized offerings tailored specifically for Canadian tastes, ensuring a fast and immersive online casino experience.

Fans attending Senators’ home games or tuning into regional broadcasts will notice ToonieBet’s branding integrated throughout the action. Through the strategic mix of digital promotions, arena visibility, and broadcast exposure, ToonieBet aims to establish a deeper connection with the team’s ionate audience.

This move also underscores Soft2Bet’s growing ambitions in North America. In addition to its expansion in Ontario, Soft2Bet recently made headlines by launching operations in New Jersey in partnership with Caesars, signaling its broader plans for the continent.

Source:

‘’Exclusive: Soft2Bet’s ToonieBet becomes Ottawa Senators official online casino partner’’, newswire.ca, April 10, 2025.